D2C Lead

Idam Natural Wellness; Mumbai City; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

One Guardian Brands in Mumbai is seeking a D2C Lead to own and scale the digital business, with end-to-end responsibility for website growth, performance marketing, retention and P&L. You will drive the D2C growth agenda across acquisition, conversion and retention to build a scalable growth engine.

The role requires hands-on experience in D2C, e-commerce and growth, with proficiency in Meta and Google Ads, website analytics and CRM.

Qualifications

• Experience in D2C, E-commerce, Performance Marketing or Growth.
• Hands-on understanding of Meta and Google performance marketing.
• Understanding website analytics and conversion optimisation in D2C.
• Experience managing retention/CRM and repeat customer growth.
• Commercial understanding with experience owning or influencing P&L, revenue and margins.

Responsibilities

• Own the overall D2C business, revenue and P&L.
• Drive website traffic, conversion, revenue and customer growth.
• Develop and manage Meta and Google Ads strategies for acquisition and growth.
• Own metrics CAC, ROAS, AOV, conversion rate and LTV.
• Build retention, CRM strategies to increase repeat purchases and LTV.
• Collaborate with creative, merchandising, tech and operations to improve the customer journey.
• Identify new growth opportunities across acquisition, conversion and retention.
• Build a scalable D2C growth engine.

Skills

D2C

E-commerce

Performance Marketing

Growth

P&L management

Data-driven

Cross-functional collaboration

CRM

Tools

Meta Ads

Google Ads

Job description

D2C Lead Mumbai

Company: One Guardian Brands
Location: Mumbai

Experience: Relevant D2C / E-commerce / Growth experience

About the Role : -

One Guardian Brands is looking for a D2C Lead to drive the growth and profitability of our digital business.

This is an end-to-end ownership role for someone who can build and scale the D2C channel, with responsibility across website growth, performance marketing, customer retention and P&L.

Key Responsibilities : -

• Own the overall D2C business, revenue and P&L.
• Drive website traffic, conversion, revenue and customer growth.
• Develop and manage Meta and Google Ads strategies for customer acquisition and profitable growth.
• Own key performance metrics including CAC, ROAS, AOV, conversion rate and LTV.
• Build and execute customer retention and CRM strategies to increase repeat purchases and LTV.
• Work closely with creative, merchandising, technology and operations teams to improve the customer journey.
• Identify new growth opportunities across acquisition, conversion and retention.
• Build a scalable and sustainable D2C growth engine.

What We're Looking For : -

• Strong experience in D2C, E-commerce, Performance Marketing or Growth.
• Hands-on understanding of Meta and Google performance marketing.
• Strong understanding of website analytics, conversion optimisation and the D2C funnel.
• Experience managing retention/CRM and repeat customer growth.
• Strong commercial understanding with experience owning or influencing P&L, revenue and margins.
• Data-driven, entrepreneurial and highly execution-oriented mindset.
• Ability to independently own the D2C growth charter and work cross-functionally.

Why Join Us?

This is an opportunity to own the D2C growth agenda at One Guardian Brands and play a key role in building and scaling our digital businesses.

Location: Mumbai