D2C Head – AURAWILL BUSINESS

Aurawill; Coimbatore; On-site; INR 5,000,000 - 8,000,000; Full time

Benefits offered by this job

Ownership & leadership

Autonomy

Quality products

Job summary

Aurawill, an Indian nutrition brand, is seeking a strong D2C head to own the brand’s business end-to-end and scale profitability. The role requires steering the P&L, shaping strategy, and leading teams across sales, marketing, supply chain, finance, and operations.

Ideal candidates have 5–6 years in D2C-first consumer brands or FMCG, with full P&L exposure and a strong general-management orientation. Tamil-speaking professionals, preferably in Tamil Nadu, are preferred.

Qualifications

• 5-6 years of relevant experience from D2C-first consumer brands/FMCG/health & wellness/beauty & personal care.
• Led a D2C business or brand with full P&L exposure.
• Strong general-management orientation across revenue, margins, operations and people.
• Demonstrated ownership of business numbers and D2C metrics (acquisition, conversion, retention, repeat, CAC, LTV, AOV).
• Experience leading cross-functional teams and influencing senior stakeholders across marketing, sales, supply chain, finance and operations.
• Comfort working in an entrepreneurial environment with tight budgets and high ownership.
• Tamil-speaking professional, preferably lives in Tamil Nadu.

Responsibilities

• Own the P&L and business plan; set revenue, margin, profitability, and growth priorities.
• Partner with marketing to translate brand strategy into consumer growth and protect long-term brand equity.
• Oversee operations from demand planning to fulfillment and customer experience.
• Collaborate with finance to build budgets, forecasts, and investment cases.
• Lead and align cross-functional teams across sales, marketing, supply chain, finance and operations.

Skills

P&L ownership

D2C experience

General management

CAC & LTV

Cross-functional leadership

Tamil language

Job description

Aurawill is one of India's fastest-growing nutrition brands, making traditional, science-backed nutrition simple and accessible for modern families. In just over a year, we've earned the trust of 1,00,000+ customers.

Aurawill is looking for a strong D2C head to own the Brand’s business end-to-end and take responsibility for scaling the brand profitably.

The Opportunity

Aurawill is a natural health foods brand with an ambition to build a differentiated, trusted and scalable consumer business. The D2C Head will be responsible for translating the brand ambition into business growth i.e owning the P&L, shaping strategy, setting priorities and leading the teams and functions required to deliver the plan.

What You Will Own

• P&L and Business Strategy: Own the overall Aurawill P&L and business plan; set revenue, gross margin, contribution, profitability and growth priorities; identify the biggest business levers and allocate resources and budgets accordingly.
• Marketing & Brand: Partner closely with the marketing team to translate the brand strategy into consumer growth. Own the commercial outcomes of marketing investments while protecting long-term brand equity, positioning and consumer relevance.
• Supply Chain & Operations: Own the operating rhythm from demand planning and procurement through production, inventory, fulfilment, quality and customer experience.
• Finance & Business Management: Work closely with finance to build budgets, forecasts, monthly business reviews, scenario building and investment cases.
• People & Organisation: Lead and align cross-functional teams across sales, marketing, supply chain, finance and operations.

Preferred candidate would have:

• Minimum 5-6 years of relevant experience from D2C-first consumer brands/ FMCG/ food & beverage / health & wellness / beauty & personal care
• Led a D2C business, category, brand, business unit with full P&L exposure.
• Come with strong general-management orientation: able to lead revenue, margins, operations and people rather than operating only within one function.
• Demonstrated ownership of business numbers and understands D2C metrics such as acquisition, conversion, retention, repeat, CAC, blended CAC, LTV & AOV, with fluency and intuition.
• Experience leading cross-functional teams and influencing senior stakeholders across marketing, sales, supply chain, finance and operations.
• Comfort working in an entrepreneurial environment with hands on experience where resources and budgets are tight
• High ownership, speed of decision-making and willingness to execute when needed.
• A Tamil Speaking professional, preferably who lives in Tamil Nadu
• Preferred but not mandatory: From Tier 1 or Tier 2 business school in India

What you will get from us:

• Complete ownership and responsibility of business coupled with people leadership responsibility for a new-age brand that wants to build strong equity in the foods and nutrition business
• Freedom to experiment and decision-making autonomy
• A company with humble-people with good intention and make good quality products that serve consumer health