Customer Relationship Manager (4-7 yrs Experience)

WallsToHome Interiors; Bengaluru Urban; Sur place; INR 900 000 - 1 300 000; Plein temps

Résumé du poste

WallsToHome Interiors in Bengaluru is seeking a Customer Relationship Manager with 4-7 years of sales experience to own the end-to-end sales funnel from enquiry to booking. You will work closely with designers, the Studio Manager and marketing to close deals and drive revenue.

Ideal candidates will demonstrate strong relationship management, negotiation skills and the ability to manage a healthy pipeline, forecast outcomes and deliver consistent customer value throughout the sales journey.

Qualifications

• 4-7 years of experience in sales, business development, revenue management, relationship management or account management.
• Proven ability to independently manage a sales funnel and close high-value deals.
• Strong customer relationship management and negotiation capabilities.
• Experience with CRM systems, pipeline tracking and structured follow-ups.

Responsabilités

• Own the end-to-end sales funnel from enquiry to booking.
• Close deals while maintaining pricing and margin policies.
• Track pipeline value, stage, probability of closure and next action.
• Coordinate with designers, marketing and operations to ensure smooth onboarding.
• Submit daily updates and monthly performance reports.

Connaissances

Sales

Negotiation

Closing deals

Customer relations

Communication

Outils

Zoho CRM

MS Excel

MS PowerPoint

Calendaring tools

Description du poste

Customer Relationship Manager (4-7 yrs Experience)

Bangalore South, India | Posted on 10/31/2026

At WallsToHome Interiors, we believe a home should be more than beautiful — it should feellike you.

We are a growing, design-led home interiors studio based in Bengaluru, creatingpersonalized and functional homes for urban homeowners. With 10+ years of experienceand 500+ homes delivered, we bring together design, technology, project management andexecution to deliver a complete interior experience, from the first conversation to finalhandover.

As we grow, we are looking for passionate people who want to take ownership, solve realproblems, work closely with customers and build a strong home interiors brand with us.

If you are excited by the idea of creating meaningful spaces and being part of a growingteam, we'd love to hear from you.

Come build beautiful homes and an even stronger WallsToHome — with us.

About the Role

As the Relationship Manager – Sales & Growth, you will own the end-to-end sales funnel,from enquiry management and lead qualification to studio meetings, negotiations, bookingclosures and customer onboarding.

This role requires someone who can proactively close deals, understand customer buyingbehaviour, analyse pipeline performance and take complete ownership of commercialoutcomes.

You will be an individual contributor with strong cross-functional influence, working closelywith designers, the Studio Manager, Operations and the marketing team.

Key Responsibilities

• Own the complete sales funnel from new enquiry to confirmed booking.


• Drive approximately 15–17 project bookings per month, subject to the agreedaverage project value and monthly target.


• Maintain a healthy pipeline of qualified opportunities to support current-month andnext-month revenue targets.


• Track pipeline value, deal stage, probability of closure, expected booking date andnext action.


• Identify high-potential opportunities and proactively drive them towards closure.


• Develop and execute recovery plans whenever the pipeline or booking performancefalls behind target.


• Maintain accurate weekly and monthly sales forecasts.

Lead Management & Conversion

• Ensure all enquiries are contacted promptly and followed up consistently.


• Qualify leads based on budget, property possession, project scope, decision-makingauthority, purchase timeline and customer intent.


• Understand customer requirements and schedule qualified customers for studioconsultations and proposal meetings.


• Ensure no qualified lead is lost due to poor follow-up, delayed communication or lackof ownership.


• Re-engage dormant leads and nurture customers who are not ready to purchaseimmediately.


• Maintain a structured follow-up calendar for active opportunities and futureprospects.


• Analyse lost deals, competitor offerings, pricing objections and customer feedback to improve conversion.


• Work with the marketing team to share insights on lead quality and conversionperformance.

Deal Closure & Commercial Ownership

• Proactively negotiate and close deals while maintaining company pricing and marginpolicies.


• Lead commercial discussions, objection handling and closure planning.


• Build compelling proposals around design value, material quality, warranties, projecttimelines and customer outcomes.


• Ensure customers understand the scope of work, payment milestones, terms andconditions, warranty and project process before booking.


• Follow the approved discount and commercial approval matrix.


• Avoid unnecessary discounts and protect project profitability.


• Ensure booking documentation, customer approvals and initial payments arecompleted as per company policy.

Customer Relationship Management & Referrals

• Build trust and maintain strong relationships with prospective and existingcustomers.


• Deliver a professional and consultative buying experience throughout the salesjourney.


• Generate qualified referrals from existing customers through structured referralcampaigns and personal relationship management.


• Follow up with past customers to identify referrals, additional requirements andpotential future business.


• Coordinate with the marketing team on referral communication, campaigns andcustomer engagement initiatives.


• Maintain a database of referral opportunities, referral sources and resultingbookings.


• Resolve customer concerns proactively and ensure timely communication.


• Work closely with designers to ensure a smooth transition from sales closure toproject onboarding.


• Ensure designers receive a complete customer brief, approved scope, commercialdetails, customer expectations and relevant commitments.


• Coordinate the briefing, proposal, negotiation, booking and onboarding stages.


• Monitor the onboarding experience and intervene when customers experienceconfusion, delays or communication gaps.


• Coach and support designers in customer handling, negotiation, follow-up disciplineand conversion techniques.


• Help designers identify upselling and cross-selling opportunities where relevant andappropriate.


• Take ownership of customer escalations arising during onboarding or afteronboarding.


• Act as the primary coordination point for sales-related customer concerns andcommercial commitments.


• Work with designers, the Studio Manager and Operations Lead to resolve issueswithin agreed timelines.


• Communicate clearly with customers, establish realistic expectations and ensurecommitments are fulfilled.


• Identify recurring customer complaints and recommend process improvements.


• Escalate high-impact commercial, operational or reputational risks to the GeneralManager / Studio Manager.


• Ensure customer issues are tracked until resolution rather than treated as closedafter an initial response.


• Maintain complete and accurate lead, opportunity, activity and booking records inZoho CRM.


• Ensure every active opportunity has a clear stage, expected closure date, next actionand responsible owner.


• Follow the company's sales process and mandatory documentation requirements.


• Review pipeline ageing, stage-wise conversion, follow-up compliance and leadleakage regularly.


• Submit daily sales updates, weekly pipeline forecasts and monthly performancereports.


• Maintain visibility into current-month closures and the next 30–60 days of potentialbookings.


• Use data to identify opportunities for improving conversion, average project valueand sales productivity.

Experience Centre Growth & Business Development

• Take ownership of the assigned Experience Centre's sales performance and growth.


• Build strong working relationships with designers, marketing, customer support andoperations.


• Identify opportunities to increase referrals, repeat business and qualified enquiries.


• Monitor market trends, competitor positioning, customer expectations and pricingfeedback.


• Recommend initiatives to improve studio meeting attendance, customer conversionand revenue growth.


• Contribute to the company's expansion plans by developing a repeatable,measurable sales process.

Requirements

• 4-7 years of experience in sales, business development, revenue management,relationship management or account management.
  


• At least 4–7 years of experience in B2C sales and high-value consultative selling.
  


• Demonstrated ability to independently manage a sales funnel and close high-valuedeals.
  


• Proven track record of achieving ambitious revenue or booking targets.
  


• Experience managing long sales cycles involving multiple customer interactions anddecision-makers.
  


• Strong customer relationship management and negotiation capabilities.
  

Preferred industry experience

Candidates from the following industries are encouraged to apply:

• Residential interiors and home improvement.
  


• Real estate and property-related services.
  


• Consumer durables and premium home products.
  


• Consumer technology and e-commerce
  


• BFSI and other high-value consultative sales businesses.
  


• Marketplaces and customer-facing growth businesses.
  


• Experience in residential interiors is an advantage, but candidates with strongconsultative sales and closure experience from adjacent industries will also beconsidered.
  

Strong sales acumen, negotiation and closing ability.

• Excellent verbal and written communication.


• Customer-centric approach with strong relationship-building skills.


• Ability to manage multiple opportunities without losing follow-up discipline.


• Strong analytical skills and comfort with sales dashboards, forecasts and conversionmetrics.


• Ability to work collaboratively with designers and internal stakeholders without relying on direct reporting authority.


• Strong ownership, initiative, accountability and problem-solving ability.


• Ability to perform in a fast-paced, target-driven environment.


• Working understanding of revenue, average order value, discounts, margins andbusiness growth

Technical Skills / Software Knowledge

Required

• CRM systems (Zoho CRM preferred) – Hands‑on experience maintaining lead,opportunity, activity and booking records; managing pipeline stages, expectedclosure dates, next actions and follow‑up reminders.


• MS Excel / Google Sheets – Good working knowledge for pipeline trackers, weeklyforecasts, conversion and closure‑ratio analysis, and tracking average order value anddiscount levels (formulas, pivot tables, basic charts).


• Sales dashboards & reporting – Ability to read CRM dashboards and funnel reports,and to prepare daily sales updates, weekly pipeline forecasts and monthlyperformance reports.


• MS PowerPoint / Google Slides – Preparing customer proposals, sales presentationsand monthly business reviews.


• Digital communication & scheduling tools – Email, calls, WhatsApp and calendartools for structured follow‑ups, studio consultation scheduling and customerupdates.


• Customer handling and onboarding – Consultative communication, negotiation andobjection handling across a long, multi-interaction sales cycle. This is a must.

Advantage

Knowledge of the following will be an added advantage:

• Quotations, BOQs and payment milestones – Reading interior quotations and scopedocuments so that scope, pricing, payment milestones and warranty can beexplained accurately to customers.


• Basic interior design knowledge – Familiarity with residential interiors,modular kitchens and wardrobes, materials, finishes and basic floor plans, to holdinformed conversations with customers and designers.


• Digital documentation and e‑signature tools – Booking forms, agreements andcustomer approvals completed accurately and on time.