Customer Relationship Management Manager

Ashvira Fashions; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ashvira Fashions Pvt. Ltd. in Mumbai invites a Customer Relationship Management Manager to lead CRM initiatives on-site.

You will develop and execute strategies to strengthen customer loyalty, boost repeat business, and enhance the overall customer experience. Day-to-day you will manage customer data, conduct segmentation analyses, monitor satisfaction, and collaborate with marketing, sales, and production to implement targeted campaigns and service improvements.

Qualifications

• Strong analytical skills for data analysis, performance tracking, and CRM reporting.
• Excellent communication skills for engaging customers and cross-functional collaboration.
• Experience with customer segmentation to design targeted campaigns and drive retention.
• Project management experience to plan and execute CRM initiatives.
• Experience with CRM platforms (Salesforce, HubSpot) is beneficial.
• Textiles/fashion or retail industry background is advantageous.
• Bachelor’s degree in Business, Marketing, Commerce, or related field.
• Ability to work on-site in Mumbai and manage multiple priorities.

Responsibilities

• Develop and execute CRM strategies to increase loyalty and repeat business.
• Manage customer data, segmentation, and satisfaction monitoring.
• Coordinate with marketing, sales, and production to implement feedback-driven improvements.
• Track KPIs and analyze customer behavior to inform campaigns.

Skills

Analytics

Communication

Segmentation

Project Management

Industry knowledge

Education

Bachelor’s degree in Business/Marketing/Commerce

Tools

Salesforce

HubSpot

Job description

Company Description Ashvira Fashions Pvt. Ltd. (AFPL), established in 1992, is a fast-growing textile group recognized as an emerging leader in India’s textile market. Operating under the retail brand name "Ashvira," the company has built a strong presence across retail, garment, overseas, and corporate segments. AFPL runs high-capacity, state-of-the-art production facilities, including advanced Airjet, Sulzer, Rapier, and Jacquard looms, enabling consistent quality and timely delivery. Its diverse product range—such as 100% cotton, pure linen, and polyester cotton in various weaves and designs—is widely appreciated by major market players. With a record of 100% client retention and global shirting customers, AFPL offers a dynamic environment for textile and fashion professionals.

Role Description The Customer Relationship Management Manager is a full-time, on-site role based in Mumbai. This role is responsible for developing and executing CRM strategies to strengthen customer loyalty, increase repeat business, and enhance the overall customer experience. Day-to-day responsibilities include managing customer data and segmentation, monitoring customer satisfaction, and identifying opportunities for upselling and cross-selling in collaboration with sales teams. The CRM Manager will track key performance metrics, analyze customer behavior, and recommend targeted campaigns and communication plans. This role also involves coordinating with marketing, sales, and production teams to ensure customer feedback is incorporated into service improvements and long-term relationship building.

Qualifications

• Candidates should possess strong Analytical Skills for customer data analysis, performance measurement, and CRM reporting.
• Candidates should possess excellent Communication skills for engaging with customers, collaborating with internal teams, and presenting insights.
• Candidates should possess Sales and Market Segmentation skills to design targeted campaigns, drive customer retention, and support revenue growth.
• Candidates should possess Project Management skills to plan, implement, and optimize CRM initiatives and customer-focused projects.
• Experience with CRM platforms and customer data tools (e.g., Salesforce, HubSpot, or similar systems) is beneficial.
• Background in textiles, fashion, or retail industries and familiarity with B2B and B2C customer journeys is advantageous.
• Bachelor’s degree in Business, Marketing, Commerce, or a related field is preferred.
• Ability to work on-site in Mumbai, manage multiple priorities, and maintain a customer-first mindset.