Assistant Manager CRM

Larsen & Toubro; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Larsen & Toubro in Mumbai seeks an Executive/Assistant Manager - CRM to oversee customer interactions and data across the lifecycle, driving retention and sales growth. You will manage post-sales processes, coordinate with multiple teams, and ensure accurate MIS reporting.

The role emphasizes ERP/SAP data updates, customer lifecycle management, and delivering 'customer delight' through proactive communications and documentation.

Qualifications

• Graduate/MBA with 4–10 years in real estate Sales/CRM.
• Strong background in customer acquisition, re-engagement and retention.
• Confident, articulate communicator capable of collaboration.

Responsibilities

• Up-dation of data in ERP/SAP (Sales Module).
• Managing Customer Lifecycle and enhancing experience.
• Follow-up on submittals and collections with customers.
• Drive post-sales activities and manage customer queries.
• Prepare MIS reports, bookings and cancellations; monitor invoices.

Skills

Customer experience

ERP/SAP

Communication

CRM strategy

Education

Graduate/MBA

Tools

ERP/SAP (Sales)

Job description

Executive/ Assistant Manager - CRM Position

Key purpose of the job: To manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. Handle customers from post sales stage till handover of the property, collection, documentation or any other paperwork on behalf of the company or the client. Compile information on customers across different channels / points of contact between the customer and the company (website, telephone, live chat, direct mail, marketing materials and social media).

Key Accountabilities

• Up-dation of data in ERP/SAP (Sales Module).
• Managing Customer Lifecycle
• Enhance Customer Experience
• Follow-up on submittals
• Collections/ Payment Follow Ups with Customer
• Drive post sales activity
• Address and manage escalated customer queries
• Improving business relationship with Customers & Customer retention
• Sales & CRM budget, MIS reports, bookings and cancellations.

Strategic

• Monitor and maximize customer lifetime value strategies.
• Plan & Monitor accurate and timely sales documentation - Eg – Application forms, Allotment Letters, Agreement for Sale / Construction, Demand Notices, Sale Deeds, Tripartite Agreements/NOC for Banks

Operational

• To contribute to the overall standardization of data, formats and MIS
• To conceptualize & identify opportunities to create and implement customer delight
• Managing site visits and walk -ins during property exhibition.
• Managing web site and walk in enquiries.
• Follow up of all walk-in prospects and exhibition prospects and converting them to clients.
• To give product presentations and arrange site visits for clients and also accompany them to ensure better understanding of the product.
• Managing customer queries, negotiation with buyers, maintaining customer data and follow up with customers.
• Monitoring the invoices as per the site progress.
• Management of receivables, Coordination with accounts for tracking weekly and monthly collections.
• Completing formalities related to agreement and payment disbursement, Verifying agreements for registration.
• Tie up with HFIs concerning the new schemes, rate of interest, and follow up for client’s loan disbursement.
• Formulating budgets, MIS reports, bookings and cancellations.
• Updation of data in ERP/SAP (Sales Module).
• Co-ordination with the execution team, facility team for units to be ready for handing over possession.
• Inspecting of flats before handing over possession.
• To ensure prompt responsiveness on sales enquires (viz. customer calls, emails, walk-ins and other correspondence) so as to maximize sales conversions
• To monitor sales collections and ensure regular follow-up & sending demand notices for the same – to red flag issues
• To analyze feedback from customers and the trends to sales queries and provide feedback to the Sales and Marketing teams
• To ensure complete and comprehensive documentation of all customer related records and ensure the database is centrally managed
• To ensure data entry and detailed filing of all documents received
• To ensure prompt dispatch of receipts for customer payments/ documents received
• To lead and implement ‘customer delight’ initiatives – e.g. welcome kits for new customers
• To coordinate with Legal/ Finance/ Engineering teams on customer documentation related issues

Internal & External Interactions

Internal: Engineering, Legal, Sales and Marketing, Finance, IT departments

External: Customers, HFI Team, Bank, Agencies, Consultants

Education & Experience Requirement

• Graduate/ Post Graduate/ MBA with a minimum 4- 10 Years of Experience in real estate Sales/CRM
• Strong background in customer acquisition, re-engagement and retention strategies.
• A Confident and articulate communicator capable of inspiring strong collaboration in the organisation