Customer Relationship Management Manager

Stans Buildtech Realty; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Stans Buildtech Realty is seeking a Real Estate CRM Professional to optimize our CRM platform across lead capture, routing and conversion workflows. You will automate marketing campaigns, track site visits, and drive retention programs to maximize deal closures.

You will build dashboards, ensure data quality, and deliver regular analytics including ROI and forecasting to support marketing and sales strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, IT or related field.
• Advanced knowledge of real estate CRMs (e.g., Salesforce, Zoho CRM, HubSpot).
• Experience building CRM workflows and dashboards for lead-to-closure cycles.

Responsibilities

• Lead Capturing: integrate property portals and campaigns into the CRM.
• Lead Routing: design automated lead allocation by project, budget, or geography.
• Funnel Optimization: monitor aging and follow-ups to avoid cold leads.
• Nurturing Triggers: automate emails, WhatsApp, and SMS drips.
• Site Visit Tracking: log visits and automate post-visit follow-ups.
• Retention Marketing: run re-engagement and referral campaigns.
• Data Sanitization: remove duplicates and tag leads by sourcing channel.
• ROI Analytics: build dashboards to optimize spend.
• Sales Forecasting: generate regular progress reports.

Skills

CRM optimization

Lead routing

Workflow automation

Campaign management

Data governance

Analytics

Forecasting

Marketing automation

Education

Bachelor's degree in Marketing, Business Administration, IT

Tools

Salesforce

Zoho CRM

Hubspot

Sell.Do

LeadSquared

Job description

Role & responsibilities

The Real Estate CRM Professional manages the entire lead-to-closure lifecycle by optimizing the company's CRM platform. The primary focus is maximizing lead conversion rates, automating property marketing workflows, ensuring database integrity, and streamlining communication between marketing, sales, and post-sales customer relations teams.

1. Lead Lifecycle & Pipeline Management

• Lead Capturing: Ensure seamless integration of property portals (e.g., 99acres, Magicbricks, Zillow), social media campaigns, and landing pages directly into the CRM.
• Lead Routing: Design and monitor automated lead allocation rules to distribute fresh property inquiries to sales executives based on project, budget, or geography.
• Funnel Optimization: Track lead aging and follow-up discipline; flag stagnant pipelines to sales managers to avoid cold leads.

2. Workflow Automation & Campaign Management

• Nurturing Triggers: Set up automated email, WhatsApp, and SMS drips tailored to buyer personas (e.g., first-time homebuyers, luxury investors).
• Site Visit Tracking: Build workflows to log site visits, record customer feedback on specific residential/commercial configurations, and automate post-visit follow-ups.
• Retention Marketing: Manage re-engagement campaigns for lost prospects and referral programs for existing property owners.

3. Data Governance, Reporting & Analytics

• Data Sanitization: Perform regular audits to eliminate duplicate entries, update missing contact information, and tag leads correctly by sourcing channel.
• ROI Analytics: Build dashboards showing channel performance (cost-per-lead vs. cost-per-booking) to help marketing optimize spend.
• Sales Forecasting: Generate daily, weekly, and monthly reports mapping active deals against projected booking timelines.

Preferred candidate profile

Bachelor's degree in Marketing, Business Administration, IT, or a related field (MBA is a plus).

Advanced knowledge of real estate-specific CRMs (e.g., Salesforce, Zoho CRM, Hubspot, Sell.Do, or LeadSquared).