Customer Relationship Management Executive - Landmark Group (Styli)

RNA Resources Group; Bengaluru; On-site; INR 550,000 - 850,000; Full time

Job summary

STYLI in Bengaluru is seeking an energetic CRM marketing professional to build and execute multilingual campaigns across push, email, SMS, and WhatsApp, aligning with fashion retail goals.

You will design segmentation strategies, run tests to improve CTR and conversions, and collaborate with Product, Marketing, and Trade teams to enhance customer lifetime value.

Candidates should have 1–3 years in CRM or marketing automation, a degree, and hands-on experience with Braze, MoEngage or CleverTap.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 1–3 years’ experience in CRM communications or marketing automation in fashion retail ecommerce.
• Proficiency in marketing automation platforms such as Braze, MoEngage, CleverTap, etc.
• Excellent written and verbal communication skills in English; Arabic is a plus.
• Experience in data analysis and segmentation to drive targeted and personalized campaigns.
• Knowledge of HTML and CSS for email template customization and landing page optimization.
• Analytical mindset with the ability to interpret data and provide actionable insights.

Responsibilities

• Develop, strategize and execute CRM campaigns across all channels (push, email, SMS, WhatsApp).
• Create bilingual campaigns and ensure on-time delivery.
• Develop customer segmentation strategies for personalized communications.
• Run A/B and multivariate tests to optimize CTR, opens, and conversions.
• Maintain best practices for CRM frequency, personalization, and experience.
• Assist in developing automated and triggered communications to boost CLTV and retention.
• Monitor campaign performance and provide actionable insights.
• Collaborate with Product, Trade, Content, and Marketing teams to align CRM with business goals.

Skills

Marketing automation

Data analysis

Segmentation

English proficiency

Campaign testing

A/B testing

Education

Bachelor’s degree in marketing, business, or a related field

Tools

Braze

MoEngage

CleverTap

HTML

CSS

Job description

About STYLI

STYLI is an e-commerce brand founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.

Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI has quickly become a dominant force in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India.

What youll do:

• Develop, strategize and execute campaign across all CRM channels (push, email, SMS, WhatsApp)


• Create, test, and deploy bilingual CRM campaigns across multiple channels, ensuring on-time delivery.


• Contribute to the development of customer segmentation strategies, ensuring communications are relevant and personalized.


• Execute A/B and multivariate testing across channels to optimize key metrics such as CTR, open rates, and conversions.


• Ensure adherence to best practices for CRM communication frequency, personalization, and customer experience.


• Support the development of automated and triggered communications to drive CLTV and customer retention.


• Monitor and analyze campaign performance, providing actionable insights to improve future communications.


• Perform competitor analysis and stay up to date on competitor campaigns for benchmarking


• Work closely with Product team to facilitate Martech initiatives and upgrade CRM capability


• Collaborate with trade, content, and marketing teams to align CRM activities with broader commercial objectives

What you’ll need?

Bachelor’s degree in marketing, business, or a related field

Years of Experience

1–3 years’ experience in CRM communications or marketing automation in fashion retail ecommerce industry.

• Prociency in marketing automation platforms such as Braze, MoEngage, CleverTap etc.


• Excellent written and verbal communication skills in English; Arabic is a plus.


• Experience in data analysis and segmentation to drive targeted and personalized campaigns.


• Knowledge of HTML and CSS for email template customization and landing page optimization.


• Analytical mindset with the ability to interpret data and provide actionable insights.