CLM Jr. Strategist

Consoul Solutions LLP; India; Remote; INR 600,000 - 1,200,000; Full time

Job summary

Consoul Solutions LLP in India is seeking a data‑driven CLM Jr. Strategist to own end‑to‑end lifecycle campaigns across Push, SMS, WhatsApp, Email and RCS. You’ll translate data into insights, design multi‑channel programs, and partner with client teams to drive retention and growth.

In this client‑facing role you will monitor performance metrics, run A/B tests, document learnings, and ensure clean data handling and compliance while aligning campaigns with business goals.

Qualifications

• 3+ years of hands-on CRM or lifecycle marketing in a data-driven role.
• Proficiency with CleverTap or MoEngage or equivalent platforms.
• Ability to derive actionable insights from CRM data and present to stakeholders.
• Strong understanding of customer lifecycle: acquisition, engagement, retention, churn.
• Client-facing or agency experience with stakeholder management.

Responsibilities

• Identify opportunities by analyzing data and generating insights for program strategies.
• Plan, build, and optimize multi-channel campaigns across Push, SMS, WhatsApp, Email, and RCS.
• Architect journeys and audiences using platforms like CleverTap/MoEngage.
• Develop CLM and retention strategies with lifecycle triggers and cross-channel retargeting.
• Run A/B and multivariate tests and document learnings for future campaigns.
• Monitor CRM metrics and map performance to client KPIs.
• Serve as primary client contact and coordinate with marketing, product, and tech teams.
• Document CLM processes and maintain SOPs.

Skills

CRM analytics

Lifecycle marketing

Client communication

Program management

Excel

Data storytelling

Tools

CleverTap

MoEngage

Job description

CLM Jr. Strategist

We are an AI First consumer engagement global consulting firm. Our goal is to help organisation identify and reclaim incremental revenues using data. We are tech and industry agnostic, our body of work involves building impact for Media, fashion, retail, and e-commerce.

We are looking for a sharp, data-driven CRM &Lifecycle Marketing Executive who thrives in a client-facing environment and brings equal parts strategic thinking and execution excellence.

In this role, you will be responsible for managing client relationships and ensuring successful delivery of consulting engagements.
It involves driving client satisfaction, retention, and long-term account growth through proactive engagement and value delivery.

You will be the KPI owner for the client and will own end-to-end lifecycle campaigns — from insight to execution — across Push, SMS, WhatsApp, Email, and RCS channels. You will partner directly with client marketing, product, and tech teams, making confident communication and stakeholder management as important as your technical CRM skills.

WHAT YOU’LL DO

Campaign Strategy & Execution

1. Identify opportunities basis data. Your day will be involving spending hours to read data and generate insights and build program strategies
2. Plan, build, and optimize multi-channel CRM campaigns across Push Notifications, SMS, WhatsApp, Email, and RCS with a clear focus on business outcomes.
3. Use platforms such as CleverTap/ MoEngage to architect customer journeys, define audience segments, and deploy campaigns at scale.
4. Develop CLM & retention marketing strategies encompassing behavioural targeting, lifecycle triggers, and cross-channel retargeting.
5. Initiate and rapidly launch A/B and multivariate tests; document learnings and apply them systematically to future campaigns.

Data, Analytics & Insights

1. Monitor and interpret core CRM metrics daily — Delivery Rate, View Rate, CTR, and Conversions — and translate performance patterns into actionable recommendations.
2. Map campaign performance directly to client business KPIs (Repeat Rate, Churn Reduction, etc) and report findings with clarity and confidence.
3. Leverage consumer research and behavioural data to drive audience segmentation, personalisation strategies, and content decisions.
4. Maintain database hygiene and ensure compliance with DLT, WhatsApp Business Policy, and applicable data privacy standards.

Client Engagement & Stakeholder Management

1. Serve as a primary point of contact for clients — presenting campaign strategies, performance reports, and growth recommendations with confidence.
2. Collaborate closely with client Marketing, Product, and Tech teams to ensure timely, high-quality campaign execution aligned with broader business goals.
3. Influence and align multiple internal and external stakeholders through strong program management and communication skills.

Process & Quality

1. Document CLM processes and create clear SOPs to enable consistency, scale, and team knowledge transfer.
2. Maintain rigorous standards of campaign quality — accuracy in messaging, targeting logic, and audience exclusions.
3. Provide first-level support and troubleshooting guidance to internal stakeholders on CRM platform queries.

WHAT WE’RE LOOKING FOR

Must-Have

1. 3+ years of hands-on CRM or Lifecycle Marketing experience in a strongly data driven, analytical role.
2. Proven proficiency with CleverTap, MoEngage, or equivalent enterprise CRM automation platforms.
3. Demonstrated ability to draw actionable insights from CRM data and communicate them clearly to both technical and non-technical stakeholders.
4. Strong understanding of the customer lifecycle — acquisition, engagement, retention, and churn — and experience designing campaigns across each stage.
5. Confident, articulate communicator with experience in client-facing or agency environments.
6. Excellent program management skills: comfortable managing multiple campaigns, priorities, and stakeholder relationships concurrently.
7. A strong sense of ownership, speed of execution, and comfort working independently in fast-paced environments with tight deadlines.
8. Knowledge of excel to create correct data formats and draw insights from it

Good to Have

1. Prior experience in Fashion Retail or E-commerce verticals.
2. Exposure to multi-channel campaign orchestration across 4+ channels.
3. Familiarity with RCS as an emerging CRM channel.
4. Working knowledge of customer data platforms (CDPs) or data warehousing concepts.
5. Presentation and data visualisation skills

WHAT SETS YOU APART

1. You are equally comfortable in a strategy deck and a CRM platform dashboard.
2. You can walk a client through a campaign performance review and leave the room having earned their trust.
3. You think in funnels, cohorts, and segments — not just open rates.
4. You treat every campaign as a hypothesis and every result as a learning.
5. You hold yourself to a high bar on quality, even when moving fast.

WHY JOIN US

You will work across a diverse portfolio of leading consumer brands, gaining exposure to sophisticated CRM programs at scale. Our team operates at the intersection of data science, creative strategy, and marketing technology — giving you a rare opportunity to grow across all three dimensions. We believe in ownership, intellectual curiosity, and shipping things that move the needle.

This is a full-time opportunity. We are remote first organisation and an equal opportunity employer.