AEO/SEO & CRO Specialist

Jade Global, Inc.; Pune District; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Competitive compensation

Growth opportunities

Collaborative environment

Job summary

Jade Global, Inc. is seeking an experienced AEO/SEO & CRO Specialist in Pune, Maharashtra, to drive digital campaign optimization and enhance user experience.

The ideal candidate will possess over 7 years of experience in digital marketing specifically targeting North American markets, utilizing analytics tools, and implementing AEO and CRO strategies. Competitive compensation and opportunities for growth are offered.

Qualifications

• 7+ years of experience in IT industry digital marketing, AEO, CRO, and SEO.
• Strong experience with North American markets and user behavior.
• Hands-on experience with AI-driven marketing tools.

Responsibilities

• Lead AEO initiatives to improve website experience and conversion paths.
• Design and execute CRO strategies for landing pages and campaign funnels.
• Plan and implement SEO strategies, including keyword research and optimization.
• Analyze user behavior to identify optimization opportunities.
• Use analytics tools to measure performance and derive insights.
• Collaborate with teams to enhance lead quality and conversion rates.

Skills

Google Ads

GA4

GTM

GSC

SEMrush

Ahrefs

HubSpot

Looker Studio

Analytical Skills

Education

Bachelor’s or Master’s degree in Marketing, Digital Media, Business, or a related field

Tools

Google Analytics

Behavior Analysis Tools

A/B Testing Tools

Job description

## AEO/SEO & CRO SpecialistApplylocations: Pune, Maharashtratime type: Full timeposted on: Posted Todayjob requisition id: R-105649AEO/SEO & CRO Specialist0****About the Role:**** We are looking for an experienced **AEO** (Advanced Experience Optimization) and **CRO** (Conversion Rate Optimization) **Specialist**with 7+ years of experience in the IT industry, specifically understanding North American markets and user behavior. This role will optimize digital campaigns, leverage AI tools, and provide actionable insights through user path explorations and behavior analysis, highlighting key hotspots for engagement and conversions.****Key Responsibilities:***** Lead **AEO initiatives** to improve website experience, accessibility, and conversion paths.* Design and execute**CRO strategies**for landing pages, microsites, and campaign funnels.* Plan and implement **SEO strategies**, including keyword research, on-page optimization, and technical SEO.* Analyze user behavior and site paths to identify hotspots, drop-offs, and optimization opportunities.* Use analytics and tracking tools (GA4, GTM, Looker Studio, GSC) to measure performance and derive insights.* Leverage third-party tools (SEMrush, Ahrefs) for keyword planning, competitive analysis, and SEO opportunities.* Apply **AI tools** to enhance personalization, optimize content, predict user behavior, and improve conversion outcomes.* Collaborate with marketing, content, and sales teams to enhance lead quality and conversion rates.* Conduct A/B and multivariate testing to optimize engagement and conversions.****Qualifications:***** Bachelor’s or Master’s degree in Marketing, Digital Media, Business, or a related field.* 7+ years of experience in IT industry digital marketing, AEO, CRO, and SEO.* Strong and mandatory experience with Google Ads, GA4, GTM, GSC, SEMrush/Ahrefs.* Hands-on experience with HubSpot, Looker Studio.* Strong understanding of North American user behavior and market dynamics.* In-depth knowledge of Advanced Experience Optimization (AEO), including strategies for improving user experience, engagement, and conversion across digital assets.* Experience with AI-driven marketing tools, including predictive analytics, personalization, and content optimization.* Strong analytical, problem-solving, and communication skills.****Why Join Us:***** Lead high-impact initiatives that directly influence engagement, conversions, and AI-driven optimization.* Work in a collaborative, innovative, and data-driven environment.* Competitive compensation and growth opportunities.