CRM - Specialist

Apps For Bharat; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Apps For Bharat in Bengaluru is seeking a CRM Specialist to join the Growth Pod and Central CRM team. You will own CRM campaigns across channels, build segments and drive activation through the first and second transactions.

This hands‑on role combines CRM execution, user insights and experimentation, with collaboration across Growth, Product and Analytics to improve journeys and campaign performance. Join a fast-paced team that emphasizes data-driven decisions, experimentation and impact on

Qualifications

• 2–4 years of experience in CRM, Lifecycle Marketing or Growth Marketing.
• Hands-on with a CRM platform such as MoEngage, CleverTap or Braze.
• Strong understanding of CRM channels and campaign execution.
• Comfortable working with user cohorts, funnel metrics and campaign performance data.

Responsibilities

• Plan and execute CRM campaigns across Push, In‑App, WhatsApp, SMS, RCS and Email.
• Manage campaigns across the 0–30 day user journey including onboarding and activation.
• Build user segments based on behaviour, lifecycle stage, engagement and transaction history.
• Partner with Growth Pod to identify drop-offs and opportunities to improve user movement.
• Run experiments across messaging, creatives, channels, timing and journey sequencing.
• Track campaign performance and translate data into actionable insights.
• Build and manage campaigns on platforms such as MoEngage, CleverTap or similar CRM tools.
• Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

Skills

CRM

Lifecycle Marketing

Growth Marketing

Campaign Management

Tools

MoEngage

CleverTap

Braze

Job description

CRM Specialist Growth Pod

Job type: Full Time. Department: Marketing. Work type: On-Site. Location: Bangalore Division, Karnataka, India.

Job Summary

We are looking for a CRM Specialist to work closely with our Growth Pod and Central CRM team to improve the journey of new users from activation to their first and second transaction.

This is a hands‑on role combining CRM execution, user insights and experimentation. You will work across channels, run growth experiments and use campaign performance and user behaviour to make journeys more relevant and effective.

Responsibilities

• Plan and execute CRM campaigns and journeys across Push, In-App, WhatsApp, SMS, RCS and Email .
• Manage campaigns across the 0 30 day user journey , including onboarding, activation, T1 and T1 T2.
• Build user segments based on behaviour, lifecycle stage, engagement and transaction history .
• Partner with the Growth Pod to identify drop-offs and opportunities to improve user movement.
• Run experiments across messaging, creatives, channels, timing, frequency and journey sequencing .
• Track campaign and funnel performance and translate data into actionable insights .
• Build and manage campaigns on platforms such as MoEngage, CleverTap or similar CRM tools .
• Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

What We're Looking For

• 2 4 years of experience in CRM, Lifecycle Marketing, Growth Marketing or Campaign Management.
• Hands‑on experience with a CRM platform such as MoEngage, CleverTap, Braze or similar.
• Strong understanding of CRM channels and campaign execution.
• Comfortable working with user cohorts, funnel metrics and campaign performance data.
• Curious about user behaviour and interested in experimentation and optimization.
• Strong ownership, attention to detail and ability to work in a fast‑paced environment.

What Makes This Role Interesting

This is more than a campaign execution role. You will get an opportunity to build depth across:

• CRM Execution
• User Insights
• Experimentation
• Lifecycle Ownership

You’ll work closely with the Growth Pod on high‑impact experiments that influence how new users activate, transact and build a relationship with Sri Mandir.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.