CRM Operations Coordinator Online Gaming

ruby seven studios, inc.; Ernakulam; On-site; INR 650,000 - 1,100,000; Full time

Job summary

ruby seven studios, inc. seeks a CRM Operations Coordinator to support promotional campaigns, audience segmentation, lifecycle management, and casino content operations across Betly Casino and Sportsbook brands.

You will build, test, deploy, and monitor CRM campaigns, identify opportunities to drive engagement and incremental value, and coordinate casino game configurations across platforms and jurisdictions.

Qualifications

• 2+ years in CRM, marketing or campaign operations.
• Experience in online gaming or sportsbook preferred.
• Strong analytical, data interpretation, and reporting skills.
• Excellent coordination and attention to detail.

Responsibilities

• Build and manage audience segments, lifecycles, automations and A/B tests.
• Deploy and analyze promotional campaigns and loyalty offers.
• Monitor campaigns for efficiency and engagement.
• Coordinate casino game deployments and QA testing.
• Collaborate with Marketing, Compliance and external partners.

Skills

CRM

Marketing operations

Campaign operations

Data analysis

Project management

Coordination

Attention to detail

Communication skills

Tools

SharePoint

CRM platforms

Job description

We are looking for a CRM Operations Coordinator to support the execution and optimization of promotional campaigns, audience segmentation, lifecycle management, and casino content operations across our Betly Casino and Sportsbook brands.

The role will be responsible for building, testing, deploying, and monitoring CRM campaigns, as well as identifying audience and promotional opportunities that drive player engagement, loyalty, and incremental value. In addition, the role will serve as an executional point of contact for casino content configuration, including the integration and deployment of new games across platforms and jurisdictions.

The ideal candidate will be highly organized, analytical, detail-oriented, and comfortable working in a fast-paced online gaming environment while coordinating with Marketing, Acquisition, Compliance, Casino, and external partners.

Responsibilities

CRM & Campaign Operations

Develop strong working knowledge of CRM, bonusing, audience-building, segmentation, and lifecycle management tools, and leverage these tools to support promotional effectiveness and profitability. Build and manage audience segments, lifecycle journeys, automations, and A/B tests; routinely monitor performance and optimize campaigns for efficiency and engagement. Build, test, schedule, deploy, and analyze promotional campaigns, boosts, loyalty offers, and other player engagement initiatives. Monitor player activity, value, preferences, and lifecycle segments to identify changes in audience composition, segment growth, migration, and engagement opportunities. Provide actionable insights and performance observations to leadership to support CRM and promotional planning. Partner with Marketing and other relevant teams to understand player behavior across channels and identify opportunities to deliver more relevant, cohesive, and personalized content and offers. Coordinate the scheduling, testing, deployment, and performance analysis of outbound communications, including Rich Inbox, SMS, email, and mobile push notifications. Collaborate with the Acquisition team to identify opportunities to leverage lookalike audiences, optimize customer journeys, and improve conversion and retention. Ensure all CRM campaigns and communications comply with applicable regulatory requirements, internal policies, and established governance standards. Follow quality-control processes to ensure the accuracy, integrity, confidentiality, and validity of player data, campaign configurations, and promotional offers.

Casino Content & Game Operations

Coordinate the configuration and deployment of new casino games for new integrations and existing game providers. Request game codes and relevant game information from Playtech, EveryMatrix, and other third-party vendors as required. Configure games using the assigned codes across desktop and mobile platforms and applicable jurisdictions. Maintain an up-to-date master game list on the designated SharePoint site, including the status of individual games such as in testing, live, unavailable, or experiencing technical issues. Perform QA testing of games following deployment across applicable channels and platforms, and identify and elevate any issues. Coordinate with Compliance teams regarding regulatory submissions and requirements for new game deployments. Communicate integration, configuration, and deployment issues to the Director of Casino and relevant internal or external stakeholders. Provide operational support to third-party partners and vendors as required. Collaborate with internal teams to support casino content and operational requirements. Undertake other duties and projects as assigned by the Director of Casino.

Qualifications & Experience

2+ years of experience in CRM, marketing operations, campaign operations, or a related role; experience in online gaming, iGaming, sportsbook, or online casino is preferred. 1+ year of experience working with marketing analytics, customer segmentation, campaign performance analysis, or a related area. Experience working with CRM, marketing automation, audience segmentation, campaign management, or similar platforms. Strong analytical skills, with the ability to interpret gaming, customer, and campaign data and translate insights into practical business actions. Ability to collect, organize, analyze, and present business performance metrics to management and other stakeholders. Strong project management, coordination, and organizational skills, with excellent attention to detail. Ability to manage multiple priorities and adapt quickly in a fast-paced and changing environment. Working knowledge of the online sportsbook and iCasino industry, including player journeys, wager types, user flows, casino products, and applicable gaming concepts. Familiarity with a range of casino games and their basic rules and mechanics. Strong written and verbal communication skills, with the ability to .