Employment Type: Full-Time
Experience: 6–10 Years (Minimum 3–5 years in Real Estate CRM)
Qualification: Bachelor's Degree in Business Administration, Marketing, or a related field. MBA is preferred.
Job Summary
Ankuraa Developers is seeking a proactive and customer-focused CRM Manager to oversee the complete customer relationship lifecycle, from booking to possession and post-sales support. The role involves ensuring exceptional customer experience, timely communication, complaint resolution, documentation management, coordination with internal departments, and maintaining long-term customer relationships while supporting business growth.
Key Responsibilities
- Manage the end-to-end customer lifecycle from booking to possession and post-possession services.
- Build and maintain strong relationships with customers by ensuring timely communication and support.
- Oversee customer onboarding, agreement execution, payment tracking, documentation, and possession processes.
- Address customer queries, complaints, and escalations promptly while ensuring high customer satisfaction.
- Coordinate with Sales, Projects, Legal, Finance, Marketing, and Operations teams to ensure seamless customer service.
- Monitor customer payment schedules and coordinate with the Finance team for timely collections and follow-ups.
- Ensure timely execution of sale agreements, registrations, possession documentation, and handover formalities.
- Develop and implement customer engagement initiatives, referral programs, and feedback mechanisms.
- Manage CRM software by maintaining accurate customer records, communication history, and transaction details.
- Generate MIS reports, customer analytics, collection reports, and management dashboards.
- Ensure compliance with RERA guidelines, company policies, and service standards.
- Train and mentor the CRM team to deliver excellent customer service and achieve departmental objectives.
- Continuously improve CRM processes to enhance operational efficiency and customer experience.
Required Skills
- Strong customer relationship management and communication skills.
- Excellent problem-solving, negotiation, and conflict resolution abilities.
- Experience in real estate customer service, collections, documentation, and handover processes.
- Proficiency in CRM software, Microsoft Office, and reporting tools.
- Strong leadership, team management, and stakeholder coordination skills.
- Knowledge of RERA regulations and real estate documentation is preferred.