CRM Head

Randstad India; Bengaluru Urban; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading real estate company based in Bangalore is looking for a Head of CRM. The ideal candidate will lead the CRM strategy for managing customer lifecycles, from lead to post-sales. This includes aligning marketing and sales efforts to enhance customer satisfaction and drive engagement using CRM tools. Candidates should have a strong background in real estate CRM, excellent communication skills, and proficiency in Salesforce or similar tools. A Bachelor's degree in Business or Marketing is required, with an MBA preferred.

Qualifications

• Proven experience in Real Estate CRM, post-sales, and documentation.
• Deep understanding of real estate terminology, sales processes, and regulations.

Responsibilities

• Develop and implement CRM strategies, lead the CRM team.
• Oversee the entire customer journey, ensuring smooth handoffs.
• Manage and optimize CRM software, analyze customer data for insights.
• Collaborate with sales/marketing for lead nurturing and improving conversion.
• Build and optimize SOPs, SLAs for CRM operations.
• Handle escalations, resolve complaints, ensuring high customer satisfaction.

Skills

Strong communication

Problem-solving

Organizational skills

Data analysis skills

Education

Bachelor's degree in Business, Marketing, or related field

MBA preferred

Tools

Salesforce

HubSpot

Zoho

MS Office/Excel

Job description

Looking to hire Head CRM for a leading real estate company in Bangalore. The role that we have is for residential CRM with multiple projects and retail customers. Strong residential CRM experience is a must for this role.

Job specs: A Head of CRM in Real Estate leads strategy for customer lifecycle, from lead to post-sales, focusing on retention, satisfaction, and upselling using CRM tools (like Salesforce) to manage data, drive engagement, handle documentation (agreements, possession), resolve escalations, and align with sales/marketing for revenue growth, requiring strong leadership, process setup, and industry knowledge.

Key Responsibilities

• Strategy & Leadership: Develop and implement CRM strategies, lead the CRM team, and ensure alignment with overall business goals.
• Customer Lifecycle Management: Oversee the entire customer journey, from initial inquiry to after-sales service, ensuring smooth handoffs.
• Automation of Data & Systems: Manage and optimize CRM software, analyze customer data for insights, and generate MIS reports.
• Sales & Marketing Alignment: Collaborate with sales/marketing for lead nurturing, cross-selling, upselling, and improving conversion.
• Process & Efficiency: Build and optimize SOPs, SLAs, and internal processes for CRM operations.
• Customer Experience: Handle escalations, resolve complaints, and ensure high customer satisfaction.

Key Qualifications & Skills

• Experience: Proven experience in Real Estate CRM, post-sales, and documentation.
• Skills: Strong communication, problem-solving, organizational, and data analysis skills.
• Tools: Proficiency in CRM software (Salesforce, HubSpot, Zoho) and MS Office/Excel.
• Education: Bachelor's degree in Business, Marketing, or related field (MBA preferred).
• Industry Knowledge: Deep understanding of real estate terminology, sales processes, and regulations.

Seniority Level

Director

Employment Type

Full-time

Job Function

Customer Service

Industries

Real Estate and Construction