Creative Strategy Manager

AppsForBharat; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

AppsForBharat in Bengaluru is seeking a Creative Strategy Manager who leads with copy and builds hypothesis-driven creative systems that drive conversions. You will own end-to-end strategy from consumer insight to live creative, across formats and channels.

You will manage external agencies, translate performance data into actionable creative direction, and mentor junior creatives while staying close to devotional consumer signals to shape resonant communication that resonates with audiences.

Qualifications

• 5+ years across agency and D2C brand environments.
• Exceptional writing; copy is the primary tool.
• Deep understanding of performance creative: hooks, formats, and what makes people click.
• Comfort with research: primary, secondary, qualitative, and turning it into direction fast.
• You think in frameworks and hypotheses, not just vibes.
• Experience managing external agencies and freelance creatives with clarity.
• Enough creative range to coach others and articulate why something works.
• Love understanding what makes people buy in emotionally-driven categories.
• Are obsessed with the first 3 seconds of content.

Responsibilities

• Drive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels.
• Write and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights.
• Build and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture, for team iteration.
• Lead and manage external creative agencies: brief sharp, review output critically, maintain high quality and on-brand execution.
• Own the creative learning loop: translate performance data into actionable creative direction with stakeholders.
• Train and upskill junior creative team members and build internal creative strategy muscle.
• Stay close to the devotional consumer language, triggers, trust signals, and purchase motivations.

Skills

Copywriting

Creative framing

Framework thinking

Agency management

Performance marketing

Consumer insights

Teaching/mentoring

Hypothesis testing

Data-driven decisions

Job description

Role Overview

We’re looking for a Creative Strategy Manager who leads with copy, thinks in hypotheses, and can build creative systems that convert.

What you’ll own

• Drive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels

• Write and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights

• Build and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture, that the team can iterate against

• Lead and manage external creative agencies: brief them sharply, review their output critically, and hold the bar high on quality and on-brand execution

• Own the creative learning loop: work with the performance marketing stakeholders to understand performance data, identify winning patterns, translate into actionable creative direction

• Train and upskill junior creative team members; build internal creative strategy muscle

• Stay close to the devotional consumer, their language, triggers, trust signals, and purchase motivations, and translate those into communication that resonates.

What you bring

• 5+ years across agency and D2C brand environments, you’ve seen both worlds and know the difference

• Exceptional writing. Copy is your primary tool, the buck starts from copy

• Deep understanding of performance creative: hooks, scroll-stoppers, UGC angles, thumb-stop formats, and what makes someone click

• Comfort with research: primary, secondary, qualitative, and the ability to turn it into creative direction fast

• You think in frameworks and hypotheses, not just vibes or gut feelings.

• Experience managing external agencies and freelance creatives with clarity and accountability

• Enough creative range to coach others, you can articulate why something works, not just that it does.

• Love understanding what makes people buy, especially in emotionally-driven, faith and devotion categories

• Are obsessive about the first 3 seconds of any content

• Can context-switch between big strategic thinking and line-level copy feedback without losing altitude

• Have strong opinions about formats and can back them with data

• Are energised by building, not just executing — you want to leave systems behind, not just campaigns.