Creative Strategist

1 2 101; Hyderabad; On-site; INR 264,000 - 336,000; Full time

Job summary

1 2 101 in Hyderabad is seeking a Creative Strategist to lead social media strategies, content campaigns, and brand storytelling for luxury and lifestyle clients. This is a full‑time on‑site role based in Banjara Hills, with Monday to Friday work hours and a 10 AM–7 PM schedule.

You will develop content plans, create visuals using Canva and Adobe Suite, craft captions, and drive engagement. The role emphasizes trend mapping, community growth, and cross‑functional collaboration to maintain a

Qualifications

• 1+ year of experience in Creative Strategy / Social Media roles.
• Strong written and verbal communication skills.
• Proficiency in Canva, Adobe Suite (Photoshop, Illustrator, etc.)
• Familiarity with social media tools and analytics platforms
• Basic knowledge of photography and video editing
• Creative thinker with attention to detail
• Strong organisational and multitasking abilities

Responsibilities

• Develop and execute content strategies aligned with brand goals and target audience.
• Create engaging content using Canva, Photoshop, Illustrator, and Adobe Suite.
• Write captions and content that complement visuals.
• Collaborate with internal teams to deliver high-quality outputs.
• Stay updated with industry trends and cultural moments.
• Curate relevant content to enhance brand positioning.
• Monitor competitors and identify content opportunities.
• Ideate and plan campaigns, launches, and content themes.
• Ensure content aligns with brand voice, positioning, and aesthetics.
• Work cross-functionally to integrate storytelling across channels.
• Develop and implement platform-specific strategies.
• Track performance metrics and optimize content accordingly.
• Create and manage monthly content calendars.
• Schedule and publish content using relevant tools.
• Capture or guide the creation of high-quality visual content.
• Edit and enhance images/videos to maintain brand standards.
• Ensure visual consistency across all platforms.
• Engage with the audience through comments, DMs, and interactions.
• Build and nurture a strong online community.
• Drive strategies to increase reach, engagement, and brand loyalty

Skills

Written and verbal communication

Creative thinking

Organizational skills

Multitasking

Content planning

Community engagement

Education

1+ year of experience in Creative Strategy / Social Media roles

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Social media analytics tools

Job description

Job Title: Creative Strategist

Location: Banjara Hills, Hyderabad

Job Type: Full-time (On-site)

Working Days: Monday to Friday, 10 AM – 7 PM

Salary: 2.64 - 3.36 LPA

About Us

1 2 101 helps luxury and lifestyle brands grow through the power of storytelling, social media strategy, and integrated marketing. From digital campaigns to offline brand experiences, we create culturally relevant narratives that connect with audiences globally and drive measurable impact.

We are looking for a Creative Strategist who can combine creative thinking with strong execution. This role involves developing social media strategies, conceptualizing content and campaigns, and ensuring a consistent and impactful brand presence across digital platforms.

You will play a key role in shaping brand narratives, driving engagement, and building communities for both our in-house and client brands.

Key Responsibilities:

Content Strategy & Creation

• Develop and execute content strategies aligned with brand goals and target audience
• Create engaging content using tools like Canva ,Photoshop, Illustrator, and Adobe Suite
• Write compelling captions and content that complement visuals
• Collaborate with internal teams to deliver high-quality outputs

Content Curation & Trend Mapping

• Stay updated with industry trends and cultural moments
• Curate relevant content that enhances brand positioning
• Monitor competitors and identify content opportunities

Brand & Campaign Strategy

• Contribute to overall brand strategy in the digital space
• Ideate and plan campaigns, launches, and content themes
• Ensure all content aligns with brand voice, positioning, and aesthetics
• Work cross-functionally to integrate brand storytelling across channels

Social Media Strategy

• Develop and implement platform-specific strategies
• Track performance metrics and optimize content accordingly
• Apply insights, trends, and best practices to improve engagement

Content Planning & Calendaring

• Create and manage monthly content calendars
• Ensure consistency in posting, messaging, and brand identity
• Schedule and publish content using relevant tools

Photography & Video Direction

• Capture or guide the creation of high-quality visual content
• Edit and enhance images/videos to maintain brand standards
• Ensure visual consistency across all platforms

Community & Growth

• Engage with the audience through comments, DMs, and interactions
• Build and nurture a strong online community
• Drive strategies to increase reach, engagement, and brand loyalty

Qualifications

• 1+ year of experience in Creative Strategy / Social Media roles
• Strong written and verbal communication skills
• Proficiency in Canva, Adobe Suite (Photoshop, Illustrator, etc.)
• Familiarity with social media tools and analytics platforms
• Basic knowledge of photography and video editing
• Creative thinker with attention to detail
• Strong organisational and multitasking abilities

Note: Availability on Saturdays and Sundays may be required for content posting and scheduling