Creative Strategist

LWYD Interactive; Bengaluru; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

LWYD Interactive in Bengaluru is seeking a Manager - Creative Strategy to drive innovative, data-driven marketing campaigns. You will blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.

Responsibilities include strategy development, team leadership of junior strategists, content ideation for digital campaigns, market insights, clear creative briefings, cross‑functional collaboration, and

Qualifications

• 6–10 years proven experience as a Creative Strategist or related role.
• Experience leading teams of junior creatives.
• Strong understanding of digital marketing and audience engagement strategies.
• Ability to translate insights into actionable strategies.
• Excellent storytelling and communication skills.
• Proficiency in marketing analytics and data interpretation.
• Experience collaborating with designers and production teams.

Responsibilities

• Strategy Development: Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
• Team Management: Lead and oversee a team of junior creative strategists ensuring collaboration, high-quality deliverables, and timelines.
• Content Ideation: Develop storytelling approaches for digital campaigns, social media, video, and other formats.
• Market Research & Insights: Analyze audience behavior, trends, and competitors to inform decisions.
• Creative Briefing: Translate insights into clear, actionable briefs for designers and production teams.
• Collaboration: Work with marketing, design, and production teams to bring ideas to life.
• Performance Analysis: Monitor campaign effectiveness and refine strategies based on data.
• Brand Development: Maintain brand voice and visual identity across platforms.

Skills

Creative Strategy

Team Leadership

Digital Marketing

Content Ideation

Storytelling

Analytics

Cross-functional Collaboration

Brand Development

Job description

Job Title: Manager - Creative Strategy

Company: LWYD Interactive

Location: Bangalore

Job Type: Full Time

Role: As a Manager - Creative Strategy, you will be the driving force behind innovative and data-driven marketing campaigns. You’ll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.

Responsibilities

• Strategy Development: Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
• Team Management: Lead and oversee a team of junior creative strategists ensuring seamless collaboration, high-quality deliverables, and adherence to project timelines and brand standards.
• Content Ideation: Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
• Market Research & Insights: Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
• Creative Briefing: Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
• Collaboration: Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
• Performance Analysis: Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
• Brand Development: Ensure consistency in brand voice and visual identity across all platforms.

Qualifications & Skills

• Proven experience (6-10 Years) as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment is mandatory.
• Proven experience in leading teams of junior creative strategists.
• Strong understanding of digital marketing, social media trends, and audience engagement strategies.
• Ability to balance creativity with business objectives, translating insights into actionable strategies.
• Excellent storytelling and communication skills.
• Proficiency in marketing analytics tools and data interpretation.
• Experience working with designers, videographers, and content creators.
• Ability to multitask, meet deadlines, and adapt to a fast-paced environment.

Preferred Skills

• Experience in Alcobev / FMCG / Luxury Brands.
• Background in psychology, marketing, or communications is advantageous.

Why work with us?

Work with a dynamic, innovative team passionate about storytelling and creativity.

Opportunity to work on diverse, high-impact projects.

A collaborative and growth-driven work environment.