AI Visual Communication Specialist

Porcellia; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Porcellia seeks an AI Visual Communication Specialist to own end‑to‑end creative output—from concept to final assets, including ads, brand docs, and copy. You will use AI as the production engine, ensuring high‑taste visuals and effective messaging for D2C campaigns.

This role emphasizes speed, strong commercial instincts, and a unified visual system across channels. Experience with AI tools and brand copywriting is essential.

Qualifications

• 2–4 years in creative, design, brand or performance marketing (D2C experience preferred).
• A portfolio showing both visual and written work, preferably with AI-generated pieces.
• Hands‑on fluency with AI tools (e.g., Midjourney, Firefly, Runway) and design tools like Figma/Canva/Photoshop.
• Strong command of brand copywriting and sense of what makes copy effective.
• Working knowledge of D2C performance marketing, Meta ads, and how creative affects results.
• Understanding of positioning, brand architecture, and consumer psychology.
• Excellent visual taste: typography, layout, color, composition, hierarchy

Responsibilities

• Design static ads, carousels, video creatives, and landing visuals using AI tools.
• Build consistent visual systems with reusable prompts and on-brand output at volume.
• Turn briefs and insights into fast variations and iterations.
• Maintain quality so AI output stays on-brand and polished.
• Create brand decks, guidelines, tone-of-voice, positioning, and playbooks.
• Build presentation materials that communicate strategy clearly and look polished.
• Document creative frameworks (personas, angles, hooks) for scale.
• Write ad copy, headlines, hooks, scripts, captions; adapt tone per brand.
• Pair copy with visuals, ensuring message and design align.
• Understand how creative drives performance and read metrics to inform next steps.
• Apply consumer psychology to assets and contribute to messaging and positioning.

Skills

AI-driven design

Brand copywriting

D2C marketing

Meta ads

Visual storytelling

Fast iteration

Creative strategy

Tools

Midjourney

Firefly

Ideogram

Flux

Runway

Kling

ChatGPT

Claude

Figma

Canva

Photoshop

CapCut

Premiere

After Effects

Job description

Job Description: AI Visual Communication Specialist

Location: On-Site

Reports to: Creative Strategy Lead / Founder

Type: Full-time

About the role

We're looking for a creative generalist who thinks in both visuals and words, and who uses AI as their main production engine. You'll own the full creative output, from the first idea to the final asset: ad creatives, brand documents, and the copy that goes with them. You should know what makes a D2C ad convert, not just what makes it look good.

This is not a "prompt and post" role. We want someone with strong taste, sharp commercial instincts, and the speed that AI tools make possible.

What you'll do

• Design static ads, carousels, video creatives, and landing page visuals for Meta and other performance channels using AI tools
• Build consistent visual systems, with reusable prompts, styles, and workflows that keep output on-brand at volume
• Turn creative briefs and performance insights into fast variations and iterations
• Maintain quality control so AI output doesn't look generic, uncanny, or off-brand

Brand documents and communication

• Create brand decks, brand guidelines, tone-of-voice documents, positioning documents, and creative playbooks
• Build presentation and pitch materials that communicate strategy clearly and look polished
• Document creative frameworks, such as personas, angles, hooks, and formats, so teams can scale them

Copywriting

• Write ad copy, headlines, hooks, scripts, captions, and on-creative text that sound human and persuasive
• Adapt tone across brands and audiences while staying true to each brand's positioning
• Pair copy with visuals so message and design work as one unit

Performance and strategy thinking

• Understand how creative drives performance: hooks, angles, formats, funnel stage, and CTR, CVR, and CAC dynamics
• Read creative performance data and use it to decide what to make next
• Apply consumer psychology (triggers, objections, desire, social proof, urgency) to every asset
• Contribute to positioning and messaging, not just execution

What we're looking for

Must have

• 2–4 years in creative, design, brand, or performance marketing (D2C experience strongly preferred)
• A portfolio showing both visual work and written work, preferably with AI-generated or AI-assisted pieces
• Hands‑on fluency with AI tools, for example Midjourney, Firefly, Ideogram, Flux, Runway, Kling, ChatGPT, and Claude, plus design tools like Figma, Canva, and Photoshop
• Strong command of brand copywriting and a clear sense of what separates good copy from filler
• Working knowledge of D2C performance marketing, Meta ads especially, and how creative affects results
• Understanding of positioning, brand architecture, and consumer psychology
• Excellent visual taste: typography, layout, color, composition, and hierarchy

Good to have

• Experience building creative workflows or automations, such as prompt libraries and templated systems
• Basic video editing and motion skills (CapCut, Premiere, After Effects)
• Familiarity with creative analysis tools like Motion or Meta Ads Manager
• Experience writing creative briefs or running creative strategy

What makes you stand out

• You can explain why a creative works, not just that it looks good
• You treat AI as a tool for leverage while your taste and judgment stay your own
• You move fast, ship often, and iterate based on data
• You're curious about what makes people buy, and you read ads, brands, and consumer behavior obsessively
• You're comfortable owning an output end to end, with little hand-holding

Success in this role looks like

• Higher creative output volume with no drop in quality
• Creatives that measurably improve CTR, hook rate, and conversion
• Brand documents and playbooks that teams actually use
• A growing, reusable library of AI workflows, prompts, and visual systems