Creative Head

LifeGuru; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

LifeGuru is seeking a Senior Creative Lead to give the brand voice a face and a feed worth following. You will own the creative charter, working directly with the founders, with full ownership of how LifeGuru is seen across channels.

You’ll lead a Video Editing team, craft high-impact creatives, and drive a devotional brand that resonates with Indian audiences, festivals, and rituals.

Qualifications

• Hands-on maker who shoots, edits, designs and ships work.
• Uses data: CTRs, thumb-stop rates, hook retention to guide creatives.
• Willing to operate like a founding team member within 2–3 months.
• Understands Indian devotion, festivals, and emotions to translate into authentic content.

Responsibilities

• Concept, create, and iterate high-converting ad creatives for Meta, Google, YouTube.
• Own the content calendar and creative output for LifeGuru's social channels.
• Define and guard the LifeGuru brand across touchpoints from app store to campaigns.

Skills

Hands-On Maker

Performance Mindset

Ready to Slog

Cultural Resonance

Tools

Canva

Figma

Premiere

CapCut

AI creative tools

Job description

LifeGuru Mandir Puja Seva is bringing devotion online — making it trustworthy, simple, and accessible to 100 crore+ devotees around the world. We've built the product. Now we need someone to give it a voice, a face, and a feed worth following. Our founders have a proven track record of growing Licious by 10X and Milkbasket by 100X.

About LifeGuru

LifeGuru Mandir Puja Seva is bringing devotion online — making it trustworthy, simple, and accessible to 100 crore+ devotees around the world. We've built the product. Now we need someone to give it a voice, a face, and a feed worth following. Our founders have a proven track record of growing Licious by 10X and Milkbasket by 100X.

Founders:

Prathamesh Dembla · Bhanu Prakash · Satyendra Singh

Why This Role Is Special

Devotion is India's largest and most emotional category — and almost nobody is doing world-class creative work in it. Every ad you make will be seen by lakhs of devotees. Every reel you post can go viral in a category starved of great storytelling. You won't be one designer in a 40-person brand team; you will lead the creative charter, working directly with the founders, with full ownership of how India sees LifeGuru. And you won't do it alone — a dedicated Video Editing team will work under you to bring your concepts to life at speed.

Your Mandate

• Performance Marketing Creatives: Concept, create, and iterate high-converting ad creatives (statics, videos, UGC-style) for Meta, Google, and YouTube. You'll run rapid creative experiments against a ₹1 crore+/month marketing budget and directly move our CAC. Winning creative here isn't decoration — it's the growth engine.
• Social Media Creatives: Own the content calendar and creative output for LifeGuru's Instagram, YouTube, and other handles. Reels, carousels, festival moments, temple stories — build a devotional brand people genuinely want to follow, and grow our handles the way you grew your own.
• Brand Marketing: Define and guard the LifeGuru brand — visual identity, tone of voice, storytelling. Make devotion feel modern, trustworthy, and beautiful across every touchpoint, from app store screenshots to festival campaigns.

Who Should Apply

Rate yourself honestly. If you're a 9/10 on these, we want to hear from you:

• Hands-On Maker: You don't just 'ideate' — you shoot, edit, design, and ship. Comfortable with tools like Canva/Figma/Premiere/CapCut/AI creative tools, and fast with all of them.
• Performance Mindset: You treat creatives as experiments. You read CTRs, thumb-stop rates, and hook retention — and let data kill your darlings.
• Ready to Slog: This is not a 9-to-6 role. Festivals don't wait, trends don't wait, and neither do we. You'll operate like a founding team member within 2–3 months.
• Cultural Resonance: You get Indian devotion — its festivals, rituals, and emotions — and can translate it into content that feels authentic, never gimmicky.