Creative Head

Seikor Group; Bhopal; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Devotional Ecommerce in Bhopal seeks a Creative Head Content & Social to own marketing and social media content from idea to final output, lead a creative team, and drive performance metrics.

You will oversee ideation, copywriting and creative direction, manage a team of video editors, a graphic designer and AI content specialists, and ensure content delivers views, shares, and ROAS.

Qualifications

• Experience working with D2C brands.
• Commercial reels that have crossed 1 million views, with evidence.
• Ability to write hooks and ad copy on the spot.
• Experience leading a creative team.
• Strong command of short-form content.
• Copywriting in both English and Hindi.
• Track record of running and scaling brand social accounts.
• Experience with paid ads, both static and video.

Responsibilities

• Own marketing and social content from idea to final output, lead the creative team.
• Oversee ideation, copywriting and creative direction backed by numbers.
• Lead a team of video editors, a graphic designer and AI content specialists.
• Ideation: generate content ideas, angles and hooks daily.
• Turn product features into compelling content concepts.
• Track trends and convert into brand content quickly.
• Plan content series and campaigns, not just one-off posts.
• Ensure high-quality reels, static posts and ads.

Skills

Ideation

Copywriting

Creative direction

Team leadership

Short-form content

Ad copywriting

Bilingual English/Hindi

D2C brand experience

Paid ads (static/video)

Brand social growth

Job description

Creative Head Content & Social

Devotional Ecommerce - Bhopal

Role: You will own our marketing and social media content from idea to final output, lead the creative team, and make the work perform. The three things this role lives on are ideation, copywriting and creative direction all backed by numbers.You will lead a team of video editors, a graphic designer and AI content specialists.Ideation

• You come up with the content ideas, angles and hooks yourself, every day, without waiting for a brief.
• You turn each product AR car idols, VR darshan, smart frames into several different content concepts.
• You track what is trending and convert it into brand content quickly.
• You plan content series and campaigns instead of one-off posts.
• You generate a lot of ideas and pick the ones worth producing.

Copywriting

• You write the hooks, captions, scripts, ad copy and CTAs across all our content.
• You hold the brand voice and write in both English and devotional Hindi, in a register that suits a bhakti audience.
• You write ad copy that converts, not just copy that reads well.
• You can write hooks and ad copy quickly, in volume, and on the spot.

Ownership and output

• You set the quality bar on every reel, static and ad, and you do not let flat work go out.
• You brief the team, give clear feedback and push the work until it is right.
• You are accountable for the numbers — views, shares, watch-through and ROAS.

Must have

• Experience working with D2C brands.
• Commercial reels that have crossed 1 million views, which you can show us.
• The ability to write hooks and ad copy on the spot.
• Experience leading a creative team.
• A strong command of short-form content.
• Copywriting in both English and Hindi.
• A track record of running and scaling brand social accounts.
• Experience with paid ads, both static and video.

Not a fit if you

• Have not worked with a D2C brand.
• Cannot show a commercial reel that has crossed 1 million views.
• Cannot write hooks and ad copy on the go.
• Need a brief and a day before you can come up with ideas.
• Can only execute and cannot lead or direct a team.
• See this as a posting or calendar job.
• Claim results but cannot show the numbers behind them.
• If you require more than 1 day to create an ad.