Creative Director, International Marketing

Meta; Mumbai; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

Creative X in Mumbai is seeking a seasoned Creative Director for International Marketing to shape brand expressions across mobile, product, film and experiential media for Meta platforms. You will lead art direction, copywriting, and design to tell powerful stories that translate complex technology into human experiences, while guiding a cross‑functional team.

You will mentor teams, present ideas, and foster collaboration with partners and external agencies, driving award‑worthy campaigns across

Qualifications

• 5+ years of experience in brand storytelling and creative leadership across multiple mediums.
• Portfolio demonstrating award-worthy, integrated campaigns with measurable impact.
• Experience leading cross-functional teams including marketing, strategy, and external partners.

Responsibilities

• Develop and lead conceptual brand expressions across all mediums (mobile, product, film, interactive, OOH, print, events).
• Translate complex technology topics into clear, human narratives for non-technical audiences.
• Present ideas clearly to build consensus within the team and stakeholders.
• Collaborate with copywriters, engineers, insights, marketing, strategists and product managers.
• Manage multiple projects autonomously with minimal direction.
• Create original work that advances brand strategy and engages audiences.
• Translate strategic approaches into accessible creative concepts.

Skills

Brand storytelling

Art direction

Cross-functional leadership

Communicate complex tech

Presenting to stakeholders

Tools

Adobe Creative Suite

Job description

Summary

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing highly skilled talent with a focus on community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and compelling creative narrative for work that reaches an audience across the globe due to the scale of our products. We’re looking for a creative problem solver who is passionate about telling stories and bringing them to life with art direction and design that makes the technical feel human and authentic.

Required Skills

Creative Director, International Marketing Responsibilities:

1. Develop and lead conceptual brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential etc

2. Understand how art direction, copywriting, design and conceptual ideas can be used to tell a story on behalf of a brand and within a product

3. Communicate complicated technology topics in clear, concise ways to a non-technical audience

4. Present ideas in a clear and focused way that builds consensus within the team

5. Work collaboratively within a cross-functional team environment with copywriters, engineers, insights, marketing, strategists and product managers

6. Work autonomously, with little direction, multitasking across multiple projects

7. Create original creative work that advances brand strategy and engages target audiences

8. Translate complex strategic approaches into easily accessible creative concepts

Minimum Qualifications

Minimum Qualifications:

1. 10+ years of experience in a mix of agency and in-house creative departments, demonstrated by a portfolio that highlights high-quality creative thinking and work

2. Proven experience operating effectively in complex, matrixed organizations and adapting to shifting priorities

3. Portfolio showcasing breakthrough, award-worthy creative work

4. Demonstrated track record of developing conceptual ideas and insight-led integrated campaigns that drive business results

5. Experience working with cross-functional partners in marketing and strategy organizations, as well as direct oversight of external partners such as agencies and freelancers

6. Experience leading teams and influencing stakeholders to achieve goals

Preferred Qualifications

Preferred Qualifications:

1. Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc

2. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

3. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

4. Knowledge of localisation of campaigns

5. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

6. 20+ years of experience at agency/in-house concepting and art directing ideas for brand and product

7. Experience using AI for output and applying AI to the creative process

8. Experience in pursuing and developing work using emerging technologies

9. Award-winning work

10. Extensive experience working on international campaigns across multiple markets

11. Fluency in English, Hindi, and other local languages to support international marketing campaigns across key markets in the region

12. Having worked in high fashion, luxury, travel and global brands with a portfolio that shows high craft will be preferred

Industry

Internet