Creative Director - Frameo

Dashverse; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Dashverse in Bengaluru is seeking an exceptional Creative Director to own the ideation, creation, and quality benchmark of ad creative built on Frameo. This craft-first mandate will define the standard that everything we ship is measured against, from concept through final master in a fast-moving startup.

You will lead ideation and production across D2C, performance, brand films, and vertical formats; direct ad creation end-to-end, and provide structured feedback.

Qualifications

• 3–5 years in advertising, content, or video creative.
• Agency background strongly preferred; work to briefs, deadlines, and brand standards.

Responsibilities

• Ideation & creative development for ad campaigns across categories.
• Hands-on creation & production from concept through generation, edit, sound, and final cut.

Skills

Agency background

Craft understanding of ads

Portfolio with production quality

Full production process

AI video generation tools

Autonomy in startup

Job description

The Mission: Build the operating system for the future of AI-powered entertainment.

About Us

Our journey at Dashverse began with a simple question: What if AI could power the next generation of entertainment? As a Series A company backed by leading investors like Peak XV, Matrix, and Stellaris, we first redefined storytelling with Dashtoon, our revolutionary AI comics creation and distribution platform. Now, with Dashreels, we are creating a new universe of short-form video, pairing addictive short dramas with our own game-changing AI-generated originals. We're on a mission to become the world's go-to destination for compelling, short-form narrative content.

About the Role

We are looking for an exceptional Creative Director to own the ideation, creation, and quality benchmark of ad creative built on Frameo. This is a craft-first mandate: you'll conceive and build ad samples that show what the platform is genuinely capable of, and define the standard that everything we ship is measured against.

This role sits at the intersection of advertising craft and AI-native production. You'll bring a real understanding of what makes an ad work — the idea, the hook, the pacing, the finish — and apply it inside a generative production pipeline, giving sharp, specific creative feedback at pre-production, production, and upscaling stages so quality holds from concept through final master.

If you're a hands-on creative who's excited to make the work as well as direct it, to set a bar that a fast-growing team can build against, and to shape what world-class looks like in a medium that's being invented right now, this role is for you.

Key Responsibilities

1. Ideation & Creative Development

• Conceive ad ideas and creative territories across categories — D2C and performance, brand films, product visuals, social-first content, and micro-drama formats.
• Translate a brief or a business objective into a clear creative idea with a defensible rationale: what it is, why it will land, what it trades off.
• Develop scripts, storyboards, and shot/prompt boards that give the production pipeline everything it needs to execute without guesswork.
• Build a portfolio of ad samples that demonstrate Frameo's range and quality to studios, agencies, and brand teams.

2. Hands-On Creation & Production

• Direct and build ad creative end-to-end on Frameo — from concept through generation, edit, sound, and final cut.
• Make craft decisions that separate good from great: hook structure, pacing, casting and character consistency, framing, colour, typography, and sound design.
• Work fluidly across formats and aspect ratios, with a strong instinct for vertical and short-form.
• Partner with the AI production team to push the platform's output toward broadcast-grade quality.

3. Quality Benchmarking & Creative Feedback

• Define what "good" looks like — in writing, with reference work, per format and per category — and maintain a living reference library of best-in-class work and our own top output.
• Own the creative quality gate across three stages:
• Pre-production: idea strength, script, storyboard, casting and look development, prompt and reference design.
• Production: shot quality, continuity, character and style consistency, motion and performance, artifact control.
• Upscaling and finishing: resolution and detail integrity, grade, sound mix, titling, export and platform-specific delivery.
• Give structured, specific, actionable feedback that improves both the asset and the person who made it.
• Maintain format-level QC checklists so quality is repeatable at volume rather than dependent on any single review.

4. Cross-Functional Collaboration

• Work closely with sales and growth teams to produce sample and pitch creative that wins client conviction.
• Feed creative and quality learnings back to product and engineering — what the pipeline handles well, where it needs to get better, and what would unlock the next tier of output.
• Mentor and level up creative and AI production talent through direct review and shared standards.
• Brief and manage external partners (editors, motion designers, VO artists, agencies) to our standard.

Qualifications & Experience

• 3–5 years in advertising, content, or video creative. Agency background strongly preferred — creative, production, or content agency experience, where you've worked to briefs, deadlines, and someone else's brand standards.
• Deep craft understanding of ads and video creative: you can articulate precisely why one cut works and another doesn't.
• A portfolio of ad and video work with genuine production quality, and the ability to speak to your specific contribution on each piece.
• Strong command of the full production process — pre-production, production, and post — and comfort giving feedback at every stage.
• Excellent visual and narrative judgement, with a sharp instinct for short-form and vertical formats.
• Strong understanding of (or genuine curiosity about) AI video generation tools and generative production workflows — a significant plus, and something you'll be expected to go deep on here.
• Comfortable operating with high autonomy in a fast-moving startup environment and building standards where none exist today.

Why Join Us?

• Build from the Ground Up: A rare opportunity to shape the core systems of a breakout company in its early, high-growth stage.
• Unprecedented Impact: Your work will directly influence the success and scalability of our entire operation.
• Work with the Best: Join a dynamic and passionate team that is setting new standards in storytelling and technology.
• Accelerate Your Career: This role offers immense potential for personal and professional growth in a fast-scaling company.