Creative Director

Sobha Ltd.; Bengaluru; On-site; INR 4,500,000 - 7,000,000; Full time

Job summary

Sobha Ltd. is seeking a Creative Director to build distinctive brand and campaign ideas across film, digital, social, print, outdoor and experiential media in Bengaluru. You will lead a multidisciplinary team, shaping concepts and directing execution while keeping hands-on involvement.

The role requires a strong design foundation, exceptional visual judgment, and hands-on experience with AI tools for still imagery and video. Strong leadership and stakeholder communication are essential.

Qualifications

• Bachelor’s degree in Design, Visual Communication, Fine Arts, Advertising, or related field.
• 10-15 years of relevant creative experience, including leading designers and integrated campaigns.
• Portfolio demonstrating original ideas, strong art direction, and polished execution across static and motion.
• Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, After Effects and Premiere Pro.
• Proven hands-on ability to create and direct high-quality AI-generated imagery and video; tool names alone are insufficient.
• Strong branding, typography, visual hierarchy, storytelling, and digital-first content understanding.
• Ability to manage several high-priority projects and communicate with senior stakeholders.

Responsibilities

• Translate brand strategy and insights into compelling creative platforms and campaigns.
• Lead creative development for launches, brand campaigns, product storytelling, events, and marketing communications.
• Establish a clear idea and visual language for campaigns and adapt across channels.
• Present creative recommendations to senior leadership with a clear rationale.
• Direct creation of key visuals, films, social content, digital ads, brochures, and event assets.
• Set standards for art direction, typography, color, imagery, motion, and finishing.
• Mentor designers, motion artists, editors, and external partners with precise briefs and feedback.
• Review work to ensure accuracy, consistency, and production quality.
• Use AI as a core part of workflow, from concept to final visuals.
• Evaluate new tools and practical workflows to improve quality and turnaround.

Skills

Creative leadership

Brand strategy

Art direction

Storytelling

Education

Bachelor’s degree in Design/Visual Arts/Advertising

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Premiere Pro

Google Flow

Kling AI

Adobe Firefly

Midjourney

Runway

Job description

We are seeking a Creative Director who can build distinctive brand and campaign ideas and bring them to life across film, digital, social, print, outdoor, and on-ground experiences.

The role requires a strong design foundation, exceptional visual judgment, and deep hands‑on experience with AI tools for still imagery and video. The successful candidate will lead a multidisciplinary creative team while staying close enough to the work to shape concepts, direct execution, and raise the quality of every output.

Key responsibilities

Creative strategy and campaigns

• Translate brand strategy, customer insight, and business priorities into compelling creative platforms and integrated campaigns.
• Lead creative development for project launches, brand campaigns, product storytelling, events, and ongoing marketing communications.
• Establish a clear idea and visual language for each campaign, then adapt it effectively across channels and formats.
• Present creative recommendations to senior leadership with a clear rationale for the concept and its execution.

Design and production leadership

• Direct the creation of key visuals, identities, films, social content, digital ads, brochures, presentations, outdoor advertising, and event assets.
• Set standards for art direction, typography, composition, colour, imagery, motion, and finishing.
• Lead and mentor designers, motion artists, editors, and other creative talent; provide precise briefs and actionable feedback.
• Direct external agencies, photographers, filmmakers, production studios, and specialist partners when required.
• Review work through to final delivery, ensuring accuracy, consistency, and production quality.
• Use AI as a core part of the creative workflow, from concept exploration and storyboarding to the creation and refinement of stills and video.
• Demonstrate strong hands‑on capability with Google Flow and Kling AI, along with relevant tools such as Adobe Firefly, Midjourney, and Runway.
• Direct image‑to‑video and text‑to‑video workflows, including shot planning, camera movement, continuity, character consistency, and visual realism.
• Combine AI‑generated assets with design, retouching, compositing, motion graphics, and editing to create finished campaign work.
• Evaluate new tools and establish practical workflows that improve creative quality and turnaround time.
• Ensure AI‑created visuals accurately represent approved brand and project information.

Qualifications and experience

• Bachelor’s degree in Design, Visual Communication, Fine Arts, Advertising, or a related field. A strong body of work may be considered in place of a specific qualification.
• 10-15 years of relevant creative experience, including substantial experience leading designers and integrated campaign work.
• A portfolio that demonstrates original ideas, strong art direction, and polished execution across both static and motion formats.
• Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro, or equivalent production workflows.
• Proven hands‑on ability to create and direct high‑quality AI‑generated imagery and video; familiarity with tool names alone is insufficient.
• Strong understanding of branding, typography, visual hierarchy, storytelling, film language, and digital‑first content.
• Ability to manage several high-priority projects, make sound creative decisions under deadlines, and communicate effectively with senior stakeholders.

Preferred experience

• Creative leadership for premium real estate, luxury, architecture, hospitality, or lifestyle brands.
• Experience developing launch campaigns across film, digital, print, outdoor, and experiential media.
• Experience building AI‑enabled creative workflows within an in‑house team or agency.

Applicants should share a portfolio with at least three campaigns showing the original concept, their specific role, and final work across relevant channels. Please also include examples of AI‑assisted stills and video, with a brief explanation of the tools used and how the outputs were refined for final use.