Creative Content Strategist & Brand Storyteller

Eagle Eye SafDrive Private limited; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Eagle Eye SafDrive Private Limited in Coimbatore seeks a Creative Content Strategist & Brand Storyteller to turn complex technology into compelling stories. You will research customer needs, craft emotionally resonant narratives and plan videos and social content that engage audiences across platforms.

Collaborating with videographers and the broader creative team, you’ll translate strategy into scripts, visuals and campaigns aimed at driving brand impact and high-quality leads.

Qualifications

• Degree in Digital Media / Mass Communication / Marketing or a relevant Marketing degree.
• Experience in Digital Marketing and Content Creation for digital/social media platforms.
• Role combines research, marketing, psychology and storytelling to drive content strategy.

Responsibilities

• Transform technology products into engaging stories for YouTube, Instagram, Facebook, Reels and Shorts.
• Research deeply to uncover customer insights and differentiators.
• Develop high-performing video and social-media content in collaboration with videographers.
• Bridge content strategy with visuals, scripts and audience engagement to generate leads.

Skills

Researcher

Marketer

Psychologist

Storyteller

Data learner

Education

Degree in Digital Media

Degree in Mass Communication

Degree in Marketing

Job description

Role - Creative Content Strategist & Brand Storyteller

Coimbatore | Full-Time | On-Site

Qualification: Degree in Digital Media / Mass Communication / Marketing, or any relevant Marketing degree

Experience: Digital Marketing & Content Creation for Digital / Social Media Platforms

Compensation: Highly competitive, commensurate with ability and potential

THE OPPORTUNITY

Can you take a technology product and turn it into a story people want to watch, understand, remember — and act upon?

We are looking for someone who can research deeply, understand customers, think like a marketer, connect emotionally and develop high-performing video and social-media content.

This is not a conventional Content Writer role.

We are looking for: Researcher + Marketer + Psychologist + Storyteller + Data Learner — who happens to be a great writer.

You will work on challenging technology products, transforming complex ideas into simple, powerful and emotionally engaging content for YouTube, Instagram, Facebook, Reels, Shorts and digital advertising.

WHAT WE VALUE

Deep Research & Curiosity

Go beyond surface-level information. Discover the customer insight, problem, story or differentiator that others may miss.

Marketing Mindset

Understand what makes people stop, watch, believe, remember and act. Think beyond content creation to customer attention, engagement and business outcomes.

Emotional Intelligence

Understand customer pain, aspirations, fears and desires and translate them into stories that make people feel: “This is for me.”

Strong Storytelling & Video Thinking

• Know how to structure compelling content:
• Hook → Problem → Tension → Insight → Solution → Proof → Payoff → CTA
• Think not only about the words, but also how the story should be seen, heard and experienced on screen.

Communication & Creative Collaboration

• Be able to clearly communicate the creative idea, story, emotion, visual direction and intended audience response to video graphers and the wider creative team.
• Work collaboratively with video graphers to translate the content strategy and script into powerful, engaging, results-generating videos.
• The ability to say not just “what to shoot,” but “why we are shooting it and what it should achieve” is important.

Commercial Creativity + High-Quality Lead Generation

• Create content with a clear business purpose.
• Develop hooks, stories, campaigns and creative approaches that don’t merely generate views and likes, but attract high-quality, relevant sales leads.
• Think: Create → Attract → Engage → Generate Quality Leads → Convert → Learn → Improve
• The ability to connect creative content with measurable business results will be highly valued.

WHO SHOULD APPLY?

• A degree in Digital Media, Mass Communication, Marketing or a relevant Marketing discipline
• Hands-on experience in Digital Marketing and Content Creation
• Experience creating content for YouTube, Instagram, Facebook, Reels/Shorts or digital campaigns
• Strong written and verbal communication skills
• A genuine interest in storytelling, advertising, customer psychology and digital media
• The ability to work effectively with videographers, designers and other creative professionals
• A portfolio that demonstrates how you think, create and connect with an audience
• Your ability, creativity and portfolio matter more than simply having the right qualification.

OUR SELECTION PROCESS IS DIFFERENT

• Shortlisted candidates may be given one of our actual technology products, such as Eagle Eye or ARAM, and asked to develop:
• 5 Hooks | 3 Emotional Angles | 1 × 60-sec Video Script | 3 Ad Headlines | Target Audience | Why it will work
• You may also be asked to explain how you would brief a videographer to bring your concept to life.
• We want to see how you think, communicate and translate an idea into content that can deliver results — not just how well you write.

WHY JOIN US?

• Work on challenging technology products
• Create content with real market impact
• Work closely with videographers and creative teams
• Freedom to experiment and innovate
• Learn from actual audience and business results
• Create content that generates high-quality sales opportunities
• Highly competitive compensation based on ability and potential
• Opportunity to grow into and eventually HEAD THE ENTIRE CREATIVE CONTENT TEAM, based on performance

THE ONE QUESTION

Can you create content that makes an ordinary person STOP, FEEL, UNDERSTAND, REMEMBER — and ultimately ACT?