Copywriter

Glide Brands; Mumbai; On-site; INR 600,000 - 840,000; Full time

Job summary

belif & The Face Shop India is seeking a Copywriter – Brand & Social to own copy across Instagram, Meta ads, websites, emails, WhatsApp, retail, PR and campaign launches. You will craft sharp hooks and develop concepts, headlines, and scripts that resonate with premium brands.

You will turn skincare science and product benefits into compelling consumer stories, collaborating with designers, marketers and brand managers to ensure on-brand, premium copy that drives performance.

Qualifications

• 2–5 years of experience in copywriting for beauty, skincare, fashion, lifestyle or premium brands.
• Strong English writing skills with a keen eye for detail.
• Understanding of social-first storytelling and performance marketing.
• Ability to craft concise, memorable copy without clichés.
• Knowledge of consumer psychology and what makes content stop scrolling.
• Capable of managing campaigns and deadlines independently.

Responsibilities

• Own copy across Instagram, Meta ads, websites, emails, WhatsApp, retail, PR and campaign launches.
• Write sharp hooks that grab attention within seconds.
• Develop concepts, headlines, taglines, scripts and campaign messaging.
• Write both brand-building and performance marketing copy.
• Translate skincare science, ingredients and product benefits into consumer stories.
• Collaborate with designers, content creators, marketers and brand managers.
• Ensure every word feels premium, intentional and on-brand.
• Stay on top of beauty trends and global content for fresh ideas.

Skills

Copywriting

Social media

Brand storytelling

Performance marketing

Attention to detail

Independent work

Job description

Copywriter – Brand & Social (belif & The Face Shop India)

If your writing can make someone stop scrolling, feel something, and instantly understand a brand's value, we'd love to meet you.

Brands: India's leading Korean skincare brands, each with a distinct personality.

belif is premium and honest, hydration first philosophy brand.

The Face Shop is fresh, approachable, trend-aware and rooted in everyday beauty.

What you'll do

• Own copy across Instagram, Meta ads, websites, emails, WhatsApp, retail, PR and campaign launches.
• Write sharp, high-performing hooks that capture attention within the first few seconds.
• Develop concepts, headlines, taglines, scripts and campaign messaging.
• Write both brand-building and performance marketing copy.
• Turn skincare science, ingredients and product benefits into compelling consumer stories.
• Collaborate closely with designers, content creators, performance marketers and brand managers.
• Ensure every word feels premium, intentional and on-brand.
• Stay on top of beauty trends, internet culture and global content to inspire fresh ideas.

We're looking for someone who

• Has 2–5 years of experience in copywriting for beauty, skincare, fashion, lifestyle, luxury or premium consumer brands.
• Understands social-first storytelling and performance marketing.
• Writes concise, memorable copy without relying on clichés.
• Has exceptional English writing skills and a strong eye for detail.
• Understands consumer psychology and what makes people stop scrolling.
• Can work independently while managing both campaigns and deadlines.