Copywriter (FROM MARKETING AGENCY)

Self Money Care; Delhi; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Collaborative culture

Mentorship & growth

Diverse client exposure

Job summary

Mindtel in India is seeking a creative copywriter to produce high-converting, brand-aligned content for websites, landing pages, ads, and emails. You will collaborate with creatives and strategists to define brand voice guidelines and deliver SEO-optimized blog posts, social copy, and product descriptions that drive traffic and engagement.

You will iterate based on feedback and performance data, manage multiple client projects with tight deadlines, and stay ahead of industry trends to inform

Qualifications

• Must have copywriting experience in brand/digital marketing environments.
• SEO writing experience with ability to optimize content for search.
• Experience in developing content strategies and brand voice guidelines.
• Strong brand voice development skills and tone consistency across channels.
• Familiarity with Google Analytics and content performance tracking.
• Experience writing for web, social media, emails, and ads.
• Ability to optimize landing pages and understand CRO basics.
• Experience with A/B testing and data-driven messaging.
• Preferred exposure to marketing automation tools (Mailchimp, HubSpot) and basic design tools (Canva).
• Portfolio of published digital copy across multiple platforms

Responsibilities

• Write high-converting, brand-aligned copy for websites, landing pages, ads, and email campaigns.
• Collaborate with creatives and strategists to develop unique brand voices and tone guidelines.
• Produce SEO-optimized blog posts, social media copy, and product descriptions that drive traffic and engagement.
• Iterate quickly based on feedback, A/B test results, and performance data to refine messaging.
• Manage multiple client projects simultaneously while meeting deadlines and maintaining quality.
• Stay ahead of industry trends, platform updates, and consumer behavior shifts to inform content strategy.

Skills

Copywriting

SEO writing

Content strategy

Brand voice development

Google Analytics

Social media copywriting

Landing page optimization

A/B testing

Tools

Mailchimp

HubSpot

Canva

Job description

About the Opportunity

Mindtel is a fast-growing marketing agency in India, partnering with startups and established brands to craft compelling brand narratives, drive customer engagement, and accelerate growth through strategic content. We operate at the intersection of creativity and performance marketing, helping clients turn ideas into conversions across digital, social, and traditional channels.

Role & Responsibilities

• Write high-converting, brand-aligned copy for websites, landing pages, ads, and email campaigns.
• Collaborate with creatives and strategists to develop unique brand voices and tone guidelines.
• Produce SEO-optimized blog posts, social media copy, and product descriptions that drive traffic and engagement.
• Iterate quickly based on feedback, A/B test results, and performance data to refine messaging.
• Manage multiple client projects simultaneously while meeting tight deadlines and maintaining quality.
• Stay ahead of industry trends, platform updates, and consumer behavior shifts to inform content strategy.

Skills & Qualifications

• Must-Have
• Copywriting
• SEO writing
• Content strategy
• Brand voice development
• Google Analytics
• Social media copywriting
• Landing page optimization
• A/B testing
• Preferred
• Experience with marketing automation tools (Mailchimp, HubSpot)
• Familiarity with Canva or basic design tools
• Portfolio of published work across digital platforms

Benefits & Culture Highlights

• Collaborative, fast-paced environment with real ownership over client outcomes.
• Opportunity to work with diverse brands across sectors—startup to enterprise.
• Professional growth through mentorship, workshops, and performance feedback.