Copywriter

Publicis Groupe; Mumbai; On-site; INR 420,000 - 600,000; Full time

Job summary

Publicis Groupe in Mumbai, India is seeking a Copywriter to shape and craft engaging brand stories. You will translate briefs into concepts, write for multiple channels, and ensure alignment with client voice.

Collaborate with creative teams, take feedback, and continually refine your writing skills to drive impactful campaigns.

Qualifications

• Excellent writing skills with strong command of grammar and brand tone.
• Ability to generate ideas and concepts from briefs.
• Collaborative mindset and willingness to share learnings with peers.

Responsibilities

• Create compelling copy across channels aligned with client voice.
• Plan content strategies to maximise audience reach and impact.
• Edit rigorously to avoid typos and maintain quality.

Skills

Great writing

Idea generation

Team player

Open to feedback

Curiosity

Job description

Job Description

Copywriter

Reports To: Associate Creative Director / Creative Director (Copy)

Top 5 things you will do in your role:

1. Creative conceptualisation - decipher the specific asks of the brief to arrive at ideas and concepts that are path-breaking, exciting, while meeting client expectations and voice.
2. Content planning and strategy - Creating amazing content is great, but you need to know how to take it to your audience for maximum impact as per the brief.
3. Impeccable writing skills - typos are human error, bad grammar is not cool!
4. Knowledge Sharing - Guide and help in the skill development of your peers and juniors - share your learnings with those around you - across departments and functions
5. Be Curious - Organise and lead brainstorms in a structured, efficient, result-oriented way. Develop positive relationships with colleagues throughout the agency. Constantly keep enhancing one's skills through online & offline learning. Go beyond your area of core competence by building newer technology-related skillsets.

Top 5 Things you need to have for this role:

1. First and foremost, great writing skills. Flair, a good grasp of the craft, and the ability to tweak the tonality and voice according to the asks of the brand and account at hand.
2. A head full of ideas - a person with a brain buzzing with ideas, curiosity to learn new things every day, and apply them to the work.
3. Team player - Works well with
4. Be open to feedback - most projects have many stakeholders, all with multiple points of view. While being proud and defensive about your work is appreciable, being open to feedback and multiple iterations is awesome

Ownership -

While you are responsible for your job, you should also be invested in the work, growth, and progress of those reporting to you. Attention to detail in your work and also that of your juniors and peers is a crucial role you’ll have to play as you manage an account.