Copywriter

SoCheers; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

SoCheers in Mumbai invites an experienced content writer to craft high-quality, platform-appropriate copy across BAU and campaign deliverables.

You will ensure brand voice and tone across formats, interpret briefs, and structure ideas into clear narratives, drawing on cultural insights and benchmarks. Collaborate with Strategy, Design, Video, and Brand Experience teams, while guiding junior writers to elevate content quality.

Qualifications

• Must be a confident writer with strong narrative skills and platform-specific content experience.
• Ability to interpret briefs independently and structure ideas into clear narratives.
• Experience guiding junior writers and collaborating with cross-functional teams.

Responsibilities

• Write platform-appropriate content across BAU and campaigns.
• Apply brand voice consistently across formats.
• Interpret briefs independently and structure ideas clearly.
• Incorporate cultural insights and benchmarks to strengthen ideas.
• Stay updated on trends, creator behavior, and formats.
• Support campaigns with strong writing, hooks, and narration.
• Review and guide junior writers to improve quality.
• Collaborate with Strategy, Design, Video, and Brand teams.
• Ensure content aligns with brand intent and campaign goals.

Skills

Brand voice & tone

Platform-native writing

Content strategy

Mentoring juniors

Job description

Who are you?

• You’re a confident writer who understands how brand voice, platform behaviour, and cultural context influence content. While you continue to write regularly, your role goes beyond execution — you bring stronger judgment to ideas, improve narrative clarity, and help sharpen the quality of work across the team.
• You’re comfortable interpreting briefs independently, structuring ideas through stronger writing, and ensuring that content feels native to the platforms it appears on.
• You also play an important role within the cluster by supporting junior writers, sharing references, and helping elevate the overall standard of content output.
• This role suits someone who enjoys both crafting strong copy and contributing to the thinking behind it.

What will you do?

• Write high-quality, platform-appropriate content across BAU and campaign deliverables.
• Ensure brand voice and tone are applied consistently across content formats.
• Interpret briefs independently and structure ideas into clear, compelling narratives.
• Bring relevant references, cultural insights, and benchmarks to strengthen ideas.
• Stay updated with cultural trends, creator behaviour, and platform formats.
• Support campaign work through strong writing, hooks, scripts, and narrative clarity.
• Review and guide junior writers where needed to improve quality and structure.
• Collaborate closely with Strategy, Design, Video, and Brand Experience teams.
• Ensure content remains aligned with brand intent, audience behaviour, and campaign objectives