Copywriter

Idiotic Media; Mumbai; On-site; INR 450,000 - 750,000; Full time

Job summary

Idiotic Media is seeking a Copywriter who thrives in a fast-paced influencer-first environment. You’ll craft original content for campaigns, develop scripts and hooks for creators, and write crisp copy for ads, emails, pitches, and brand films.

Balance wit with precision—edit ruthlessly, research deeply, and stay on-brand while riding internet culture. Join a team that loves chaos and creativity in equal measure.

Qualifications

• Understands briefs better than writers.
• Pulls insights from trends, reels, and culture.
• Writes sharp, witty copy; edits like a grammar pro; thinks strategically.
• Lives on the internet and observes culture for messaging.
• Meme literacy as a core skill for content.
• Reads brand tone like astrology signs to stay on-brand.
• Delivers on tight timelines, even with urgent requests.
• Works well in a fast-paced, chaotic creative environment.

Responsibilities

• Craft original, creative content for influencer-first campaigns.
• Build scripts, hooks, VO lines, and POVs for creators.
• Write copy for digital ads, emails, pitches, and brand films.
• Edit and proofread to ensure clarity, accuracy, and brand alignment.
• Research audience insights, platform behavior, and trends.
• Follow internal SOPs and maintain clean documentation.
• Manage timelines to meet tight briefs in influencer world.

Skills

Brief understanding

Insight extraction

Sharp copywriting

Editing & proofreading

Meme literacy

Brand tone reading

Time management

Team collaboration

Job description

Idiotic Media Family India’s favourite influencer marketing agency where strategy meets chaos, and creativity always wins.

We work with the coolest creators, boldest brands, and the wildest trends on the internet.

Now we’re looking for a Copywriter who can keep up with our madness.

Who YOU Are

You’re that person who:

• Understands briefs better than the people who wrote them
• Can pull insights out of thin air (or a trending reel)
• Writes like a wizard, edits like a grammar-nazi, and thinks like a strategist
• Lives on the internet — not for validation, but for observation
• Has memes as their mother tongue
• Reads brand tone like astrology signs
• And can turn “we need this in 1 hour” into “done, check your mail”

1. Brand Understanding & Alignment

• Decode client briefs like Sherlock decoding a crime scene
• Understand brand identity, values, voice, and target audience inside‑out
• Ensure every line you write feels on-brand, on‑tone, and on‑point

2. Content Creation

• Craft original, creative, and high‑quality content for influencer‑first campaigns
• Build scripts, storyboards, ideas, hooks, VO lines, and POVs that creators want to use
• Make content that feels like it belongs on Instagram, YouTube, and wherever Gen‑Z migrates next

3. Copywriting (Your bread, butter, and biryani)

Write sharp, witty, clear copy for:

• Digital ads
• Influencer scripts
• Emailers
• Brand films
• Pitches
• Anything that needs words and magic

4. Editing & Proofreading

• Be the grammar gatekeeper
• Review and refine copy for clarity, accuracy, tone, and brand alignment
• Ensure every piece of content is polished and publication‑ready

5. Research (Your secret weapon)

• Dive deep into audience insights, platform behaviour, and creator trends
• Be updated with cultural moments, memes, internet language, and viral shifts
• Use data + intuition to create messaging that hits home

6. Time Management

• Follow internal TATs like a pro
• Deliver quality under tight timelines (influencer world = blink and trend changes)

7. Operations

• Adhere to internal SOPs
• Maintain clean documentation and workflow (yes, the boring part — but important)

Who Will Survive & Thrive?

Someone who is:

• A natural storyteller
• An idea machine
• A ruthless editor
• A meme archivist
• A trend‑spotter
• A team player (with a hint of chaos)

Why Join Idiotic Media Family?

Because you get to:

• Work in India’s fastest‑growing influencer ecosystem
• Create content with the biggest creators & brands
• Live inside internet culture (and get paid for it!)
• Be part of a team that’s fun, fast, and a little idiotic — in the best way possible

If this sounds like your vibe, your tribe is calling.