Copywriter

Ugaoo; Maharashtra; On-site; INR 500,000 - 1,000,000; Full time

Job summary

Ugaoo, India's leading gardening brand, is seeking a creative Copywriter to translate complex botanical knowledge into engaging content. Based in Pune, the role involves crafting compelling Product Detail Pages and SEO-optimized blogs, along with designing narratives for marketing campaigns.

The ideal candidate will have 2–4 years of experience, particularly in ecommerce, and possess a keen eye for detail and a passion for plants.

Qualifications

• 2–4 years of experience in startups or fast-growing D2C brands.
• Hands-on experience in writing for ecommerce platforms.
• Ability to create engaging, conversion-driven content.

Responsibilities

• Craft persuasive Product Detail Pages and Amazon A+ content.
• Research and write SEO-optimized blogs and plant care guides.
• Design narrative for Email, WhatsApp, and SMS campaigns.

Skills

Copywriting

SEO optimization

Detail orientation

Ecommerce writing

Job description

Who are we?

Ugaoo is more than just a plant brand; we’re India's leading one-stop shop for all things gardening. We are looking for a creative, execution-driven Copywriter who will be the engine that brings our brand voice to life every single day. You aren’t just "writing text"; you are translating complex botanical knowledge into engaging, scroll-stopping content across our entire D2C ecosystem.

Location: Pune (On-site) Exp: 2–4 Years

What You’ll Be Doing?

• Website & Marketplace Copy: You will craft highly persuasive Product Detail Pages (PDPs) and conceptualise Amazon A+ content that stands out in a crowded ecommerce space. You know how to break down botanical facts into easy-to-digest, conversion-driven descriptions.
• Long-Form, SEO & GEO Content: You will research and write deep-dive, SEO-optimised blogs and plant care guides. You understand GEO nuances - knowing that gardening advice must be strategically tailored for different Indian climates and cities.
• CRM & Performance Copy: You will design the narrative for our daily Email, WhatsApp, and SMS campaigns. You know how to craft irresistible subject lines and A/B test hooks to see what drives the highest conversion and retention.

What We’re Looking For?

• You’ve spent 2 - 4 years in the trenches of new-age Indian startups or fast-growing D2C brands.
• You have hands‑on experience writing for ecommerce, specifically PDPs and Amazon A+ listings.
• You know the difference between a good email and one that actually converts, and you know how to weave SEO seamlessly into long‑form content without making it sound robotic.
• You have a sharp eye for detail, impeccable proofreading skills, and a genuine interest in plants and home aesthetics. You’ll be working out of our office in Pune.

Why Ugaoo?

We’re a fast-moving D2C brand where your ideas actually see the light of day. No endless layers of "corporate" approval - just good ideas, executed well, in a very green office.