Communications and Copy Manager

Ugaoo; Maharashtra; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading gardening brand in Maharashtra is seeking a Copy & Communications Manager to enhance its voice and messaging. The successful candidate will have 5–7 years of experience in copywriting or brand communication, ensuring consistency across all channels while crafting engaging content. A strong understanding of digital marketing and a passion for gardening are advantageous. This role involves working closely with the Growth team and producing results-driven copy for various platforms.

Qualifications

• 5–7 years of experience in copywriting, brand communication, or editorial roles.
• Experience with D2C or lifestyle brands is a strong advantage.
• Strong writing, editing, and proofreading skills.

Responsibilities

• Own and shape the brand's voice across all channels.
• Ensure consistency in tone and messaging across platforms.
• Write engaging content for various formats and campaigns.

Skills

Copywriting

Brand communication

Editing

Digital marketing

Job description

About Ugaoo

Ugaoo is India’s leading gardening and home‑grown lifestyle brand, bringing people closer to plants through our D2C platform, retail, corporate gifting, services & maintenance, and marketplace channels.

Job Summary

We’re looking for a Copy & Communications Manager who will take ownership of how Ugaoo sounds and communicates across every touchpoint. This role sits at the intersection of brand, content, and performance—translating our plant expertise into communication that is clear, engaging, and drives action.

Responsibilities

• Own and shape Ugaoo’s voice across all channels
• Ensure consistency in tone and messaging across platforms—whether it’s digital, packaging, or campaigns
• Write across formats, from sharp, scroll‑stopping hooks to more detailed, long‑form content
• Break down complex gardening concepts into content that is easy to understand and enjoyable to read
• Create copy for website pages, product descriptions, and plant care guides
• Make information accessible for beginners while still being valuable for enthusiasts
• Write copy that drives results—ads, emailers, and WhatsApp communication
• Work closely with the Growth team to test and improve messaging
• Craft subject lines and hooks that people actually want to click on
• Build core messaging for launches, sales, and brand campaigns
• Develop strong, cohesive narratives and write key campaign assets
• Review and refine content across teams, freelancers, and partners
• Ensure everything that goes live is aligned with Ugaoo’s voice and quality standards

Requirements

• 5–7 years of experience in copywriting, brand communication, or editorial roles
• Experience working with D2C or lifestyle brands is a strong advantage
• Strong writing, editing, and proofreading skills
• Ability to take complex information and make it simple, engaging, and useful
• A creative mindset with attention to detail and nuance in toneGood understanding of digital marketing and customer behaviour
• A genuine interest in plants and gardening will go a long way