Copywriter

GenY Medium; Hyderabad; On-site; INR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Five-day in-office environment

Collaborative work environment

Exposure to brands across industries

Job summary

GenY Medium in Hyderabad creates campaigns for national brands and startups, delivering content across social, blogs, infographics and emails. You will shape tone, craft captions, and contribute to campaigns across lifestyle, health, education and events.

The role emphasizes creative quick thinking, collaboration with designers and clients, and a focus on content that engages and performs, with a five-day in-office workweek.

Qualifications

• Background in Mass Communication, Literature or related field with strong storytelling.
• Excellent written and verbal communication; clarity over fancy grammar.
• Creativity with quick idea generation and execution.
• Basic awareness of Instagram, LinkedIn, YouTube, etc.
• 0–1 year of writing, content or social media experience (internships count).
• Curious, observant, and passionate about good content.

Responsibilities

• Dive into brands to understand audience, tone, and triggers.
• Create scroll-stopping content across social, ads, reels.
• Turn ideas into campaigns that drive engagement.
• Collaborate with designers, marketers, and clients.
• Review performance data to improve content.

Skills

Storytelling

Social writing

Grammar & clarity

Audience research

1 year exp

Education

Mass Communication or Literature degree

Job description

At GenY Medium, we don’t just market brands, we make them impossible to ignore.

We’re a national digital marketing agency working with enterprise brands and fast-growing startups. In a short span, our 100+ member team has built campaigns that don’t just perform, but stick.If you’ve ever looked at an ad and thought, “I could’ve written that better” we should talk.

Role Overview

This role requires the individual to develop content for brands across lifestyle, health, education, events, and more. The candidate will work on various content formats including social media posts, blogs, infographics, and emailers, while also contributing to creative campaigns for brand building and audience engagement.

Key Responsibilities

This isn’t just a “write captions and chill” role (though yes, you will write some fire captions).

You’ll:

Dive deep into brands understanding their audience, tone, and what makes people stop scrolling.

Create scroll-stopping content across platforms, including social media, performance ads, outdoor campaigns, and reels that drive engagement.

Turn ideas into campaigns that people actually engage with (not just double-tap and forget)

Work closely with designers, marketers, and clients because good ideas rarely happen in isolation

Look at performance data and think, “how do we make this better?”

Required Qualifications & Skills

We’re not looking for Shakespeare. We’re looking for someone who can make people feel something in 10 words or less.

• A background in Mass Communication, Literature, or a related field is essential to bring strong storytelling and communication fundamentals.
• Strong written & verbal communication (grammar is cool, clarity is cooler)
• A creative brain that doesn’t settle for the first idea
• Basic understanding of platforms like Instagram, LinkedIn, YouTube, etc.
• 0- 1 year of experience in writing, content, or social media (internships count!)
• Someone who’s curious, observant, and low-key obsessed with good content

What We Offer

• Competitive salary, along with a high-energy, five-day in-office environment where ideas move faster, collaboration feels real, and creativity thrives.
• A team that brainstorms, debates, and occasionally argues over commas
• Exposure to brands across industries so you’ll never be bored
• Real Learning and a collaborative work environment