Copywriter

BBDO Group India; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

BBDO Group India in Gurugram is seeking a creative professional to develop ideas and communication for brands across integrated marketing platforms. This role turns briefs and insights into clear, engaging, and culturally relevant work.

Collaborate with Art Directors, Creative Directors, Strategy, and Brand Solutions to deliver Campaigns across Digital, Social, TV, Print, and Experiential formats. Experience required: 2–8 years in Creative / Advertising / Communication Agencies.

Qualifications

• 2–8 years experience in Creative / Advertising / Communication Agencies.

Responsibilities

• Develop campaign concepts, headlines, scripts, taglines, social copy, and brand content.
• Translate briefs and consumer insights into compelling communication ideas.
• Adapt ideas and writing across Digital, Social, TV, Print, Experiential, and Content.
• Understand brand voice and maintain consistency across communication.
• Bring cultural, consumer, and category observations into creative thinking.
• Work closely with Art Directors, Creative Directors, Strategy, and Brand Solutions.
• Collaborate with production teams through final execution.

Job description

Experience: 2–8 Years in Creative / Advertising / Communication Agencies

Role Overview

Develop ideas and communication for brands across integrated marketing platforms, turning briefs

and insights into clear, engaging, and culturally relevant work.

Key Responsibilities

• Develop campaign concepts, headlines, scripts, taglines, social copy, and brand content.
• Translate briefs and consumer insights into compelling communication ideas.
• Adapt ideas and writing across Digital, Social, TV, Print, Experiential, and Content.
• Understand brand voice and maintain consistency across communication.
• Bring cultural, consumer, and category observations into creative thinking.
• Work closely with Art Directors, Creative Directors, Strategy, and Brand Solutions.
• Collaborate with production teams through final execution.