Copywriter

Ambrane India; Delhi; On-site; INR 420,000 - 500,000; Full time

Job summary

Ambrane India is seeking a content writer to craft compelling product descriptions, PR drafts, blogs, and social media content. The role involves collaborating with the product and creative teams to ensure accurate listings and engaging brand narratives across campaigns.

The ideal candidate has a year of content writing experience, a degree in communications/journalism, and a strong command of English with editing skills. Knowledge of AI tools for content creation is a plus.

Qualifications

• 1 year of content writing experience.
• Degree in Communications, Journalism, or related field.
• Strong command of English with superb writing and editing.
• Proficient in using AI tools for content creation.

Responsibilities

• Create clear, engaging product descriptions and listings content for e-commerce platforms.
• Develop detailed product USPs to boost conversions.
• Collaborate with product team to ensure accurate listings.
• Draft press releases highlighting brand milestones and launches.
• Write blogs and articles optimized for SEO and reader engagement.
• Produce social media copies for Instagram, Facebook, Twitter, and LinkedIn.
• Create ad copies for performance marketing on Facebook, Google, and others.
• Develop storytelling and brand narratives across campaigns and platforms.

Skills

AI tools (ChatGPT)

Excellent writing

Education

Bachelor's in Communications/Journalism or related

Job description

• Create clear, engaging product descriptions and listings content for e-commerce platforms.
• Develop detailed and compelling product USPs to enhance conversions.
• Collaborate with the product team to ensure accurate and updated listings.

2. PR Drafts:

• Craft professional press releases that highlight brand milestones, new launches, and achievements.
• Write PR content tailored for media outreach to ensure brand visibility and relevance.

3. Blogs & Articles:

• Research and write informative and engaging blogs to improve organic traffic via SEO Optimization.
• Incorporate brand storytelling and industry trends into long-form content.

4. Research:

• Stay updated with industry trends, audience preferences, and competitors to create fresh and relevant content.

5. Social Media Copies:

• Develop quirky, relatable, and on-brand captions for Instagram, Facebook, Twitter, and LinkedIn.
• Conceptualize creative content for social media including new product launches and other occasions.
• Adapt content tone for different platforms while maintaining a consistent brand.

6. Ad Copies for Performance Marketing:

• Write attention-grabbing and conversion-focused ad copies for Facebook, Google, and other performance marketing platforms.
• Optimize headlines and CTAs to drive clicks and sales.

7. Creative & Storytelling:

• Infuse creativity and storytelling into all content formats to connect with the
• Develop brand narratives that resonate with the target audience across campaigns and platforms.
• Brainstorm and execute unique ideas for videos, reels, and graphics in collaboration with the creative team.

Preferred Skills and Qualifications:

• Proficient in using AI tools like ChatGPT for content creation.
• A degree in Communications, Journalism, or a related field.
• Strong command of English with excellent writing and editing skills.
• Minimum 1 year of content writing experience; bonus points for D2C or consumer
• A growth mindset, eagerness to learn, and ability to take feedback constructively.

Salary: Upto 5 LPA