Copy Supervisor - Marketing

Caresmith India; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Caresmith India is seeking a Copywriter to craft product narratives and marketing content across Amazon listings, manuals, and web content. You will leverage AI tools to accelerate research, ideation, and production while maintaining high quality and accuracy.

The role requires strong writing, customer insight, and a track record in eCommerce brand growth, with responsibilities spanning content creation, messaging, and performance-driven campaigns.

Qualifications

• Minimum 2 years of copywriting, content strategy, brand communication, or performance marketing.

Responsibilities

• Write high-converting product descriptions, Amazon listings, A+ content, and marketplace communication.
• Develop product positioning, messaging frameworks, and value propositions for new and existing products.
• Create scripts for performance marketing videos, UGC ads, product explainers, and brand campaigns.
• Write blogs, email campaigns, website content, landing pages, and lifecycle marketing communication.
• Conduct customer research and develop detailed buyer personas.
• Analyze customer reviews, support conversations, competitor communication, and market trends to uncover actionable insights.
• Translate technical product features into clear customer benefits and persuasive storytelling.
• Collaborate closely with design, performance marketing, product, and video teams to create cohesive campaigns.
• Build repeatable content systems and leverage AI tools to improve speed, research depth, and content output.
• Ensure consistency of brand voice across all channels and customer touchpoints.

Skills

Copywriting

Content strategy

Brand communication

Performance marketing

Research

AI tooling

Project management

Deadline management

Tools

ChatGPT

Claude

Perplexity

Job description

As a Copywriter at Caresmith, you will be responsible for developing compelling product narratives and marketing communication across Amazon listings, product manuals, performance marketing creatives, video scripts, and website content.

The ideal candidate combines strong writing skills with customer research, commercial thinking, and a deep understanding of how eCommerce brands grow. You should be comfortable using AI tools to accelerate research, ideation, and content production while maintaining high standards of quality and accuracy.

Key Responsibilities

• Write high-converting product descriptions, Amazon listings, A+ content, and marketplace communication.
• Develop product positioning, messaging frameworks, and value propositions for new and existing products.
• Create scripts for performance marketing videos, UGC ads, product explainers, and brand campaigns.
• Write blogs, email campaigns, website content, landing pages, and lifecycle marketing communication.
• Conduct customer research and develop detailed buyer personas.
• Analyze customer reviews, support conversations, competitor communication, and market trends to uncover actionable insights.
• Translate technical product features into clear customer benefits and persuasive storytelling.
• Collaborate closely with design, performance marketing, product, and video teams to create cohesive campaigns.
• Build repeatable content systems and leverage AI tools to improve speed, research depth, and content output.
• Ensure consistency of brand voice across all channels and customer touchpoints.

What We're Looking For

• Minimum 2 years of experience in copywriting, content strategy, brand communication, or performance marketing.
• Strong experience working with D2C, eCommerce, consumer products, health, wellness, beauty, personal care, or lifestyle brands.
• Excellent written communication and articulation skills.
• Strong research mindset with the ability to gather, organize, and synthesize information quickly.
• Ability to structure complex ideas into simple, compelling communication.
• Understanding of customer psychology, positioning, messaging, and conversion-focused writing.
• Familiarity with Amazon marketplace content, product launches, and e-commerce funnels.
• Experience using AI tools such as ChatGPT, Claude, Perplexity, or similar platforms to improve productivity and research quality.
• Strong project management and self-management skills with the ability to independently prioritize work and meet deadlines.

Success in this role will be measured on:

• Quality and clarity of communication.
• Depth of research behind content.
• Ability to articulate customer problems and product solutions.
• Speed of execution without compromising quality.
• Impact on conversion rates, engagement, and campaign performance.
• Ability to develop differentiated positioning in competitive categories.
• Effective use of AI and research frameworks to improve output quality and efficiency.