Copywriter Team Lead

Bestow; Vadodara; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Bestow is seeking a Creative Copywriter Team Head to transform ideas into impactful words. You will develop brand-aligned copy for campaigns, social media, and websites, while mentoring a team of writers and collaborating with designers and strategists.

The role requires thinking beyond words, building ideas from client briefs, and delivering persuasive campaigns across platforms in a fast-paced environment.

Qualifications

• Proven ability to write clear marketing copy to promote products/services.
• Strong understanding of branding, consumer psychology, and storytelling.
• Inspires and mentors a team of writers.
• Ability to transform a client brief into a memorable campaign.
• Takes ownership and thrives in a fast-paced creative environment.

Responsibilities

• Develop compelling and brand-aligned copy for advertising campaigns, social media, websites, and other marketing materials.
• Writing clear marketing copy to promote products/services.
• Craft persuasive ad copies, taglines, slogans, and brand messaging that resonate with target audiences.
• Proofread and refine content to ensure clarity, consistency, and brand alignment.
• Preparing well-structured drafts using Content Management Systems.
• Collaborate with designers, strategists, and marketing teams to bring creative concepts to life.
• Research industry trends, competitors, and target audiences to create relevant and impactful content.
• Adapt writing style for different platforms, from digital ads and blogs to scripts and brochures.
• Work on multiple projects simultaneously, meeting deadlines without compromising quality.

Skills

Brand storytelling

Copywriting

Marketing copy

Team leadership

Research

Job description

We are looking for a Creative Copywriter Team Head who can transform ideas and concepts into impactful words that engage, inform, and inspire audiences.

Key Responsibilities:

• Develop compelling and brand-aligned copy for advertising campaigns, social media, websites, and other marketing materials.
• Writing clear marketing copy to promote products/services.
• Craft persuasive ad copies, taglines, slogans, and brand messaging that resonate with target audiences.
• Proofread and refine content to ensure clarity, consistency, and brand alignment.
• Preparing well-structured drafts using Content Management Systems.
• Collaborate with designers, strategists, and marketing teams to bring creative concepts to life.
• Research industry trends, competitors, and target audiences to create relevant and impactful content.
• Adapt writing style for different platforms, from digital ads and blogs to scripts and brochures.
• Work on multiple projects simultaneously, meeting deadlines without compromising quality.

Why Bestow?

• Get hands-on experience with leading and emerging brands.
• Learn the real craft of brand building through data, insight, and creativity.
• Collaborate with trendsetting strategists, creatives, and researchers.
• Creative & Dynamic Work Environment.

Requirements:

• Writing clear marketing copy to promote products/services
• Thinks beyond words and builds ideas.
• Can transform a client brief into a memorable campaign.
• Inspires and mentors a team of writers.
• Understands branding, consumer psychology, and storytelling.
• Takes ownership and thrives in a fast-paced creative environment.