Copy Lead

Brand Scale - Up Inc.; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Brand Scale-Up Inc. in Bengaluru seeks a sharp and versatile Copy Lead / Senior Copywriter to lead content and copywriting across social media, influencer campaigns, digital campaigns, and brand communication.

The ideal candidate will mentor junior copywriters while also writing hands-on, with experience across D2C, FMCG, dietary supplements, chocolates/food brands, and other consumer categories; a strong portfolio is required.

Qualifications

• 3-5 years of experience in copywriting, preferably in a digital/creative agency.
• Prior experience leading or mentoring junior writers.
• Strong command of English and ability to write in varied tones—witty, emotional, conversational, informative, and persuasive.
• Experience in social media, ad copy, scripts, influencer content, and brand storytelling.
• Understanding of D2C and FMCG brands, especially food, dietary supplements, chocolate, lifestyle, or similar consumer categories.
• Strong creative and design sensibility.
• Excellent communication, presentation, and time-management skills.
• A strong portfolio showcasing diverse writing and campaign work.

Responsibilities

• Develop creative concepts, social media copy, ad copy, product communication, and video scripts.
• Write engaging, conversion‑focused copy across digital platforms.
• Adapt tone and messaging for different brands, audiences, and industries.
• Lead, mentor, and review the work of junior copywriters to maintain quality and consistency.
• Allocate copywriting tasks and ensure timely delivery.
• Collaborate with designers, art directors, strategists, performance marketers, and account teams.
• Ensure copy aligns with creative direction, brand guidelines, and client objectives.
• Stay updated with pop culture, internet trends, consumer behaviour, and emerging content formats.
• Present and articulate creative ideas clearly to internal teams and clients.

Skills

Copywriting

Mentoring juniors

Social media copy

Ad copy

Scripts

Brand storytelling

English writing

Time management

Campaign concepts

Content strategy

Job description

Hiring For :- Brand Scale-Up Inc.

Experience: 3-5 years

Location: Bengaluru | On-site

About the Role

We’re looking for a sharp and versatile Copy Lead / Senior Copywriter to lead content and copywriting across social media, influencer campaigns, digital campaigns, and brand communication.

The ideal candidate should have experience managing and mentoring junior copywriters, while also being hands‑on with writing. Experience across D2C, FMCG, dietary supplements, chocolates/food brands, and other consumer categories is preferred.

Key Responsibilities

• Develop creative concepts, social media copy, ad copy, product communication, and video scripts.
• Write engaging, conversion‑focused copy across digital platforms.
• Adapt tone and messaging for different brands, audiences, and industries.
• Lead, mentor, and review the work of junior copywriters to maintain quality and consistency.
• Allocate copywriting tasks and ensure timely delivery.
• Collaborate with designers, art directors, strategists, performance marketers, and account teams.
• Ensure copy aligns with creative direction, brand guidelines, and client objectives.
• Stay updated with pop culture, internet trends, consumer behaviour, and emerging content formats.
• Present and articulate creative ideas clearly to internal teams and clients.

Skills & Experience

• 3-5 years of experience in copywriting, preferably in a digital/creative agency.
• Prior experience leading or mentoring junior writers.
• Strong command of English and ability to write in varied tones—witty, emotional, conversational, informative, and persuasive.
• Experience in social media, ad copy, scripts, influencer content, and brand storytelling.
• Understanding of D2C and FMCG brands, especially food, dietary supplements, chocolate, lifestyle, or similar consumer categories.
• Strong creative and design sensibility.
• Excellent communication, presentation, and time‑management skills.
• A strong portfolio showcasing diverse writing and campaign work.

We’re looking for someone who can think creatively, write compelling copy, and bring out the best in a team of writers.