Creative Lead - Copy Writer

Upraisal People Productivity Performance - Best executive search firm; Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Upraisal People Productivity Performance - Best executive search firm is seeking a Creative Lead - Copy to shape how a consumer brand sounds, feels and communicates. You’ll own campaign ideas, craft headlines, and maintain the brand voice across touchpoints, from website to packaging and social.

Ideal candidates have 3-6 years in Creative/Copy/Brand Content, a strong portfolio, and a keen sense of language, tonality and storytelling.

Qualifications

• 3-6 years in Creative, Copy, Brand Content or a similar role.
• Strong portfolio with original ideas + actual copywriting.
• Experience with consumer, D2C, beauty, lifestyle or other high-engagement brands preferred.
• Strong command of language, tonality and storytelling.
• Ability to own creative work from brief to final execution.
• Strong understanding of culture, creators and digital behaviour.

Responsibilities

• Develop campaign ideas, headlines and copy across brand touchpoints.
• Shape and maintain the brand’s voice, tonality and language.
• Work across campaigns, website, product naming, packaging, PDPs, social, CRM, retail and launches.
• Take ideas from consumer insight → creative concept → final execution.
• Collaborate closely with designers, agencies, creators, producers and other creative partners.
• Stay updated with internet culture, creators and emerging content formats.
• Act as a creative quality filter for consumer-facing communication.

Skills

Copywriting

Brand content

Creative leadership

Storytelling

Voice tonality

Job description

HIRING | CREATIVE LEAD - COPY / BRAND CREATIVE LEAD

Experience: 3-6 Years

Work Mode: Work from Office | 5 Days

We are looking for a Creative Lead - Copy who thinks beyond content and can shape how a consumer brand sounds, feels and communicates.

What You’ll Do

• Develop campaign ideas, headlines and copy across brand touchpoints.
• Shape and maintain the brand’s voice, tonality and language.
• Work across campaigns, website, product naming, packaging, PDPs, social, CRM, retail and launches.
• Take ideas from consumer insight → creative concept → final execution.
• Collaborate closely with designers, agencies, creators, producers and other creative partners.
• Stay updated with internet culture, creators and emerging content formats.
• Act as a creative quality filter for consumer-facing communication.

What We’re Looking For

• 3-6 years in Creative, Copy, Brand Content or a similar role.
• Strong portfolio with original ideas + actual copywriting.
• Experience with consumer, D2C, beauty, lifestyle or other high-engagement brands preferred.
• Strong command of language, tonality and storytelling.
• Ability to own creative work from brief to final execution.
• Strong understanding of culture, creators and digital behaviour.

Ideal Background:

Brand-side or leading creative agencies. Titles could include ACD - Copy, Copy Lead, Creative Lead, Brand Creative Lead, Head of Copy or Senior Creative Strategist.

Candidates should be ready to discuss 3-4 projects they personally conceptualised/wrote.