(Contract) Marketing Operations Analyst

Branch; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Health and wellness programs

Paid time off

Retirement planning

Comprehensive benefits package

Job summary

Branch is seeking a Marketo Administrator for day-to-day management and operational health of our Marketo instance, partnering with the Marketing Ops team to ensure campaign execution continuity during maternity leave. 12-month contract.

Role requires 3+ years of Marketo admin experience, Marketo-Salesforce integration know-how, and strong communication with cross-functional teams. HTML/CSS edits for emails and landing pages are part of the daily work.

Qualifications

• 3+ years hands-on Marketo administration experience.
• Marketo Certified Expert (MCE) preferred.
• Experience with Marketo <> Salesforce CRM integration.
• Solid understanding of lead lifecycle, scoring, and attribution models.
• Comfortable with HTML/CSS for email and landing page edits.
• Strong communication skills — will partner with Marketing Ops and stakeholders across marketing and sales.

Responsibilities

• Own and administer the Marketo instance — user management, workspace configuration, database health, and system hygiene
• Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages)
• Maintain and troubleshoot lead scoring models and lifecycle/routing rules
• Manage Marketo <> Salesforce sync, monitor sync errors, and resolve data flow issues
• Partner with Data Quality team for data and error clean up
• Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting
• Monitor deliverability, bounce management, and compliance (GDPR, CAN-SPAM)
• Maintain program templates, tokens, and folder structure per team standards
• Produce recurring reports and dashboards on campaign performance and funnel metrics
• Document any system changes or process updates for handback to the returning team member

Skills

Marketo administration

Lead lifecycle & attribution

Strong communication

Self-directed

HTML/CSS for email edits

Cross-functional collaboration

Campaign management

Education

Marketo Certified Expert (MCE)

Tools

Marketo <> Salesforce integration

Job description

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

Role Summary

Marketo Administrator responsible (Contract) for the day-to-day management and operational health of our Marketo instance. Partners closely with the Marketing Operations team to ensure continuity of campaign execution, lead management, and system integrations during the primary admin’s maternity leave.

Contract Duration

12 Months

Key Responsibilities

• Own and administer the Marketo instance — user management, workspace configuration, database health, and system hygiene
• Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages)
• Maintain and troubleshoot lead scoring models and lifecycle/routing rules
• Manage Marketo <> Salesforce sync, monitor sync errors, and resolve data flow issues
• Partner with Data Quality team for data and error clean up
• Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting
• Monitor deliverability, bounce management, and compliance (GDPR, CAN-SPAM)
• Maintain program templates, tokens, and folder structure per team standards
• Produce recurring reports and dashboards on campaign performance and funnel metrics
• Document any system changes or process updates for handback to the returning team member

Requirements

• 3+ years hands-on Marketo administration experience
• Marketo Certified Expert (MCE) preferred
• Experience with Marketo <> Salesforce CRM integration
• Solid understanding of lead lifecycle, scoring, and attribution models
• Comfortable with HTML/CSS for email and landing page edits
• Strong communication skills — will partner directly with the Marketing Ops team and stakeholders across marketing and sales
• Self-directed, able to maintain operational rhythm without heavy supervision

Nice to Have

• Experience with marketing ops tooling beyond Marketo
• Familiarity with revenue operations workflows and sales handoff processes

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information:

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