Marketing Operations Manager (US Shift)

Birdeye; Gurugram District; Remote; INR 1,200,000 - 1,800,000; Full time

Job summary

Birdeye is seeking a Marketing Operations Manager in India to own and optimize the marketing tech stack, data, and processes in a fast-paced AI-driven environment. You will collaborate with US leadership during EST hours to support real-time campaign execution and reporting.

You will manage Marketo campaigns, lead lifecycle, and CRM integrations (Salesforce/LeanData), build dashboards, ensure data integrity, and drive attribution while complying with CAN-SPAM and GDPR.

Qualifications

• 5–8 years in marketing operations or related marketing systems roles.
• Hands-on with at least two platforms (Marketo, Pardot, HubSpot).
• Working knowledge of Salesforce and data integrity practices.
• Familiar with LeanData or similar routing tools.
• Strong understanding of lead lifecycle, scoring, and funnel metrics.
• Willing to overlap US EST business hours for collaboration.
• Excellent written and spoken English for teamwork.

Responsibilities

• Manage day-to-day operations of marketing automation platforms (Marketo) including campaigns and workflow automation.
• Own lead lifecycle management: scoring, routing, and marketing-to-sales handoff with LeanData.
• Maintain data integrity across Salesforce and marketing tools.
• Build dashboards and reports tracking campaigns, funnel metrics, and pipeline.
• Coordinate email sends, landing pages, and forms with cross-functional teams.
• Troubleshoot marketing-automation-to-CRM integrations and routing rules.
• Support UTM tagging, attribution standards, and reporting.
• Document and improve ops processes, playbooks, and SOPs.
• Assist with list imports/exports, data hygiene, suppression, and CAN-SPAM/GDPR compliance.
• Collaborate with US stakeholders during EST hours for standups and QA.

Skills

Marketo

Pardot

HubSpot

Salesforce

LeanData

Lead lifecycle

Data hygiene

English communication

Tools

Google Analytics

Salesforce integrations

Job description

Marketing Operations Manager

Location: Remote — India (Offshore Resource)

Schedule: U.S. Business Hours (EST)

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands.

Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions.

Backed by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands.

Job Type: Full-time

Role Summary

Birdeye is looking for a Marketing Operations Manager to own and optimize the systems, processes, and data that power our marketing engine in today’s world of AI and Automation. This is a mid-level role (3–5 years of experience) for a hands-on operator who is comfortable working independently across marketing automation platforms, CRM systems, and AI. This role is based in India and will work U.S. business hours (Eastern Time) to align closely with the Marketing and Sales leadership teams and support real-time campaign execution, lead flow, and reporting.

Key Responsibilities

• Manage day-to-day operations of marketing automation platforms (Marketo) including campaign builds, list management, segmentation, and workflow/nurture automation.
• Own lead lifecycle management — lead scoring, routing, and handoff from Marketing to Sales in partnership with LeanData.
• Maintain data integrity across Salesforce and marketing platforms
• Build and maintain dashboards and reports to track campaign performance, funnel metrics, and marketing-sourced/influenced pipeline.
• Partner with campaign, demand generation, and sales development teams to ensure timely, accurate execution of email sends, landing pages, and forms.
• Monitor and troubleshoot marketing automation-to-CRM integrations (Marketo ? Salesforce, LeanData routing rules).
• Support UTM tracking, tagging conventions, and attribution reporting standards across campaigns.
• Document and continuously improve marketing operations processes, playbooks, and SOPs.
• Assist with list imports/exports, database hygiene, suppression management, and compliance (CAN-SPAM, GDPR).
• Collaborate with U.S.-based stakeholders during EST business hours for standups, campaign QA, and troubleshooting.

Requirements

Experience & Skills

• 5–8 years of experience in marketing operations, demand generation operations, or a related marketing systems role.
• Hands-on experience with at least two of the following: Marketo, Pardot, HubSpot.
• Working knowledge of Salesforce, including object relationships, campaign influence, and reporting.
• Experience with LeanData or similar lead routing/matching tools.
• Strong understanding of lead lifecycle stages, lead scoring models, and funnel metrics.
• Comfortable working independently during U.S. Eastern Time business hours.
• Detail-oriented with strong data hygiene instincts and QA discipline.
• Excellent written and verbal English communication skills for close collaboration with U.S. stakeholders.

Preferred Qualifications

• Experience in a B2B SaaS environment.
• Familiarity with tools such as Google Analytics, Bizible/Salesforce Marketing Analytics, or similar attribution platforms.
• Basic HTML/CSS knowledge for email and landing page troubleshooting.
• Marketo Certified Expert (MCE) or HubSpot/Pardot certification.

Working Schedule

• This role requires overlap with U.S. Eastern Time (EST) business hours to support real-time
• collaboration with the Marketing and Sales teams based in the United States.

Why You’ll Join Us

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.