Performance Optimisation Manager, India

Madrona Venture Labs; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Branch is the leading mobile SaaS provider helping growth-focused teams optimize engagement and performance. As a Performance Optimization Manager, you will drive strategy, optimization, and operations for major advertisers, collaborating with Analysts and Account Managers to tackle attribution and content discovery challenges at scale.

You’ll join a fast-moving team in Bengaluru on a hybrid basis (or 100% remote in India) and learn daily while impacting revenue, ROI, and ecosystem collaboration

Qualifications

• 4+ years experience in the mobile marketing/user acquisition industry.
• Strong analytical skills with Excel/Sheets and SQL.
• Great organizational skills and initiative to go above and beyond.
• Experience in Looker or other database querying tools.
• Experience running mobile acquisition campaigns.
• Experience and temperament with startups and new products.

Responsibilities

• Traffic acquisition and re-engagement app based campaigns against usage and query based digital inventory while providing feedback to organization on forward revenue potential
• Partner with Account Managers for delivering high-performance outcomes for key advertisers
• Devise and deliver on tests across various optimization strategies for your customers
• Lead projects that will drive higher performance and revenue and improve efficiency
• Debug campaign flighting issues in an environment of perpetual product feature rollouts
• Perform daily optimizations and improvements to advertiser campaigns
• Analyze and report on performance to advertisers and internal teams

Skills

Mobile marketing

SQL

Excel/Sheets

Looker

Campaign management

Startup experience

Tools

Looker

Job description

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of smart, humble, and collaborative people who value ownership over all we do to create a product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

As a Performance Optimization Manager, you will be responsible for driving strategy, optimization, and performance operations for key advertising customers, who represent some of the largest companies globally. You'll be joining a fast-moving team working to build the next generation of mobile search, focused on app content discovery, for potentially billions of devices around the globe. We're seeking someone who's excited about working closely with Analysts and Account Managers to address unsolved problems in acquiring, understanding, and ranking content from inside of mobile apps. Working with our team means you'll get the opportunity to learn and grow on a daily basis, interfacing with both technical and non-technical team members, and coordinating closely with external customers.

As a Performance Optimization Manager, you’ll get to:

• Traffic acquisition and re-engagement app based campaigns against usage and query based digital inventory while providing feedback to organization on forward revenue potential
• Partner with Account Managers for delivering high-performance outcomes for key advertisers
• Devise and deliver on tests across various optimization strategies for your customers
• Lead projects that will drive higher performance and revenue and improve efficiency
• Debug campaign flighting issues in an environment of perpetual product feature rollouts
• Perform daily optimizations and improvements to advertiser campaigns
• Analyze and report on performance to advertisers and internal teams

You’ll be a good fit if you have:

• 4+ years experience in the mobile marketing/user acquisition industry
• Strong analytical skills with full proficiency in Excel/Sheets and SQL
• Great organizational skills and initiative to go above and beyond
• Experience in Looker or other database querying tools
• Experience running mobile acquisition campaigns
• Experience and temperament with startups and new products

This role is either based at our Bengaluru, India office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines (preferred) or 100% remote in India. This role is not eligible for remote work in any other location.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information:
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