Content Writer + Social Media Manager

Indofast Energy; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Opportunity to build a digital presence

Exposure to various content creation formats

Collaborative work environment

Job summary

A renewable energy company in Bengaluru is seeking a dynamic Content Writer & Social Media Manager to enhance their digital presence. The ideal candidate will have strong writing skills and experience in social media management, creating engaging content and driving brand visibility. Responsibilities include crafting high-quality media content, managing social channels, and collaborating with influencers. This full-time position offers an excellent opportunity for career development in the thriving EV market.

Qualifications

• 2–4 years of experience in content writing, social media management, or digital marketing.
• Demonstrated portfolio of social media posts, blogs, scripts, or campaigns.
• Prior experience in influencer management is preferred.

Responsibilities

• Write high-quality content for various digital formats.
• Manage end-to-end social media presence across platforms.
• Identify relevant influencers and coordinate collaborations.
• Conduct regular competitor monitoring and prepare insights reports.
• Use platform analytics tools to track performance.

Skills

Strong writing skills

Understanding of social media algorithms

Experience with influencer collaborations

Ability to drive engagement

Excellent communication

Strong sense of brand tonality

Highly proactive

Strong organizational skills

Tools

Meta Insights

LinkedIn Analytics

YouTube Studio

Google Analytics

Job description

Head Brand & Marketing - Indofast Energy | MBA IIM Bangalore '23 | IE Business School, Spain | Gold Medalist at NIT Trichy

Role: Content Writer & Social Media Manager

Department: Brand & Marketing

Experience: 2–5 years

Reporting To: Head – Brand & Marketing

About the Role

We are looking for a dynamic Content Writer & Social Media Manager who can craft compelling content, manage our social channels end‑to‑end, and build a strong digital presence for Indofast. The ideal candidate has strong writing skills, a solid understanding of social media algorithms, experience with influencer collaborations, and the ability to drive engagement through creative storytelling.

This is a hands‑on role involving content creation, publishing, analytics, competitor monitoring, influencer management, and close collaboration with internal teams and designers.

1. Content Writing

• Write high‑quality content for social media, blogs, website pages, ads, emails, case studies, and campaigns.
• Draft scripts for videos, reels, explainers, interviews, and brand stories.
• Ensure content is aligned with brand voice, positioning, and messaging.
• Create impactful copy for events, brochures, standees, and promotional materials.
• Support copywriting needs across marketing & branding touchpoints including website copy, ad copy, brochures, emailers, PR, replies, etc.

2. Social Media Management

• Analyze and track the latest trends across social media, study what other brands (within and outside the industry) are doing, and identify best practices that can be adopted to improve our content strategy.
• Manage end‑to‑end social media presence across LinkedIn, Instagram, YouTube, etc.
• Plan and execute monthly content calendars with clear objectives and themes.
• Plan and execute social media campaigns for launches, partnerships, events, and key marketing initiatives.
• Work closely with design and multimedia teams to convert ideas into quality posts.
• Publish posts, monitor responses, and ensure timely community engagement.
• Maintain a consistent brand identity across all digital platforms.
• Craft compelling captions and storytelling‑led copy for social media that drives engagement, clarity, and brand recall.
• Develop effective hashtag strategies and apply basic SEO principles for social media content discovery.
• Monitor and respond to comments, messages, and interactions to improve community engagement and brand sentiment.
• Ideate and adapt content across multiple formats such as carousels, reels, shorts, stories, and long‑form videos.
• Ensure timely and appropriate communication during sensitive or high‑visibility moments on social media.

3. Influencer & Creator Marketing

• Identify relevant influencers, creators, and industry voices (EV, sustainability, logistics, tech).
• Reach out, negotiate, onboard, and coordinate collaborations.
• Develop briefing documents and creative directions for influencer campaigns.
• Track performance of influencer content and optimize for future partnerships.

4. Competitor & Industry Analysis

• Conduct regular competitor monitoring for content themes, campaigns, messaging, and tone.
• Track emerging trends in the EV, infra‑tech, mobility, and sustainability space.
• Identify content opportunities and gaps by analyzing market conversations.
• Prepare monthly insights reports and recommendations for content strategy.

5. Analytics & Performance Tracking

• Use platform analytics tools (Instagram Insights, LinkedIn Analytics, YouTube Studio, etc.) to track performance.
• Analyse metrics such as reach, engagement rate, CTR, audience growth, and content performance.
• Make data‑driven recommendations to improve content effectiveness.
• Prepare weekly and monthly performance dashboards for the marketing team.
• Work closely with Multimedia Designer & Graphic Designer to develop creatives and video assets.
• Coordinate with offline and online marketing teams for campaigns and events.
• Support PR team with content, quotes, and messaging when necessary.
• Ensure smooth coordination with agencies working on performance marketing or influencer activity.

Experience

• 2–4 years of experience in content writing, social media management, or digital marketing (brand or agency side).
• Demonstrated portfolio of social media posts, blogs, scripts, or campaigns.
• Prior experience in influencer management is preferred.

Technical Skills

• Strong command of writing for digital formats (short copy + long copy).
• Solid understanding of social media algorithms and platform best practices.
• Familiarity with analytics tools (Meta Insights, LinkedIn Analytics, YouTube Studio, Google Analytics).
• Basic understanding of SEO principles (good to have).
• Ability to generate ideas for reels, scripts, short‑form videos, and carousel content.

Soft Skills

• Excellent communication and storytelling ability.
• Strong sense of brand tonality and messaging.
• Highly proactive and capable of taking initiative without waiting for instructions.
• Able to work in a fast‑paced environment with tight deadlines.
• Strong organizational skills and attention to detail.

What We Offer

• Opportunity to build the digital presence of a fast‑growing EV infrastructure brand.
• Exposure to content creation across multiple formats (video, social, events, campaigns).
• Freedom to experiment with new ideas and formats.
• Collaborative work environment with opportunities to grow.

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Services for Renewable Energy