SEO & AI Search Specialist

Essence Innovation

Mohali

On-site

INR 1,200,000 - 2,200,000

Full time

46 hours ago
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Job summary

Essence Innovation is seeking an SEO & AI Search Specialist to boost organic visibility across India and North America. You will drive technical, on-page, and international SEO, develop keyword strategies, and build topical authority around healthcare and AI-powered search.

Join a health-tech SaaS team focused on AI overviews, entity optimization, and data-driven content. Experience in healthcare and AI-driven SEO preferred.

Qualifications

  • 3–5+ years in SEO and AI search roles.
  • Experience with technical SEO and international SEO.
  • Familiarity with AI-powered search and answer engines.

Responsibilities

  • Develop and execute SEO strategies for India and North American markets.
  • Conduct technical, on-page, off-page, and international SEO.
  • Develop keyword and search-intent strategies.
  • Perform comprehensive SEO audits.
  • Optimize website architecture, metadata, internal linking, content structure, and technical performance.
  • Develop topical authority around healthcare, digital health, AI, wellness, fitness, medical tourism, and related topics.
  • Optimize content for Google Search and AI-powered search experiences.
  • Develop strategies for AI Overviews, answer engines, and generative search.
  • Improve entity visibility and knowledge representation.
  • Monitor Google Search Console, GA4, rankings, traffic, and organic conversions.
  • Develop link-building and authority-development strategies.
  • Work with content, product, and technology teams on SEO implementation.
  • Support CRO and landing-page optimization.
  • Use AI tools for research, content analysis, competitive intelligence, and SEO workflows.
  • Track changes in search algorithms and AI search behavior.

Skills

Technical SEO
On-page SEO
Off-page SEO
Keyword research
Search intent analysis
Google Search Console
GA4
SEO audits
Content SEO
Link building
International SEO
CRO
AEO / Answer Engine Optimization
AI Search / AI Overviews
Entity and topical authority
AI-assisted research
Website optimization
Content writing

Job description

Company Description Essence Innovation develops an AI-powered health app designed to place individuals at the center of their healthcare journey. The platform enables users to manage their medical records, access real-time health insights, and connect with global healthcare services from a single, secure interface. By keeping complete medical histories accessible and protected, the app supports informed health decisions and continuous care. The company’s mission is to empower people to own their medical data and gain greater control over their well-being and healthcare experiences.


Experience: 3–5+ Years


Domain: SEO / AI Search / Health-Tech / SaaS / Digital Healthcare


About the Role

We are looking for an SEO & AI Search Specialist who understands both traditional search optimization and the rapidly evolving world of AI-powered search and answer engines.


The candidate will be responsible for increasing Essence Health's organic visibility across India and North American markets while building strong topical and entity authority in healthcare.


Key Responsibilities

  • Develop and execute SEO strategies for India and North American markets.
  • Conduct technical, on-page, off-page, and international SEO.
  • Develop keyword and search-intent strategies.
  • Perform comprehensive SEO audits.
  • Optimize website architecture, metadata, internal linking, content structure, and technical performance.
  • Develop topical authority around healthcare, digital health, AI, wellness, fitness, medical tourism, and related topics.
  • Optimize content for Google Search and AI-powered search experiences.
  • Develop strategies for AI Overviews, answer engines, and generative search.
  • Improve entity visibility and knowledge representation.
  • Monitor Google Search Console, GA4, rankings, traffic, and organic conversions.
  • Develop link-building and authority-development strategies.
  • Work with content, product, and technology teams on SEO implementation.
  • Support CRO and landing-page optimization.
  • Use AI tools for research, content analysis, competitive intelligence, and SEO workflows.
  • Track changes in search algorithms and AI search behavior.

Required Skills

  • Technical SEO
  • On-page and off-page SEO
  • Keyword research and search-intent analysis
  • Google Search Console
  • GA4
  • SEO audits
  • Content SEO
  • Link building
  • International SEO
  • CRO
  • AEO / Answer Engine Optimization
  • AI Search / AI Overviews
  • Entity and topical authority
  • AI-assisted research
  • Website optimization
  • Content writing

Preferred

Experience in healthcare, health-tech, SaaS, consumer technology, or other high-trust industries.

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