Content Writer and SEO Specialist

Pixelpal Media; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Pixelpal Media is seeking an experienced SEO specialist to manage and grow SEO for Lokmangal websites and digital properties, developing and executing comprehensive strategies across technical, content, and local SEO.

The role requires hands-on keyword research in Marathi and English, building topic clusters, improving internal linking, and overseeing backlink programs, audits, and performance tracking with GSC, GA4, Ahrefs, and SEMrush.

Qualifications

• 2–5+ years of practical SEO experience.
• Strong Technical SEO and Content SEO knowledge.
• Experience with keyword research and search intent.
• Experience with internal linking and backlink building.
• Familiarity with AEO, GEO and AI-driven search.
• Ability to conduct website SEO audits independently.
• Experience with WordPress/CMS.
• Experience with Google Search Console and GA4.
• Familiar with Ahrefs, SEMrush, Screaming Frog, Google Trends and Keyword Planner.
• Ability to build topical authority beyond individual keywords.

Responsibilities

• Manage and grow SEO for Lokmangal websites and digital properties.
• Develop and execute comprehensive SEO strategies.
• Conduct keyword research, Marathi, English and regional queries.
• Build SEO-friendly content, landing pages, topic clusters and FAQs.
• Identify new Lokmangal-related information to publish online.
• Expand website content around institutions, initiatives, programs, events, education, agriculture, finance and social work.
• Improve internal linking and website architecture.
• Develop high-quality backlink strategies.
• Handle technical SEO: indexing, crawlability, sitemap, robots.txt, canonicalisation, Core Web Vitals.
• Optimise content for Google Search, Local Search, AEO and AI/GEO search.
• Work on entity SEO to help search engines understand Lokmangal entities.
• Manage Local SEO and Google Business Profile optimisation.
• Monitor Google Search Console, GA4, Ahrefs/SEMrush and other tools.
• Track rankings, organic traffic, indexing, backlinks and content performance.
• Coordinate with writers, developers and the creative team to implement SEO requirements.

Skills

SEO strategy

Technical SEO

Content SEO

Keyword research

Backlink building

WordPress/CMS

GA4 / Google Analytics

Google Search Console

Ahrefs/SEMrush

Local SEO

Tools

Ahrefs

SEMrush

Screaming Frog

Google Trends

Google Keyword Planner

Google Analytics 4

WordPress

Job description

Pixelpal Media is a performance-driven marketing agency that helps businesses scale through strategic digital growth systems. The team partners with brands across industries to increase online visibility, generate qualified leads, and build marketing foundations designed for expansion. By combining data, creativity, and structured execution, Pixelpal Media delivers measurable strategies that focus on real business impact. Core services include performance marketing, social media content production, SEO and local search optimization, Google Business Profile management, website design and development, and lead generation systems. The agency is committed to building scalable digital ecosystems that drive long-term revenue growth.

Role Description

Manage and grow SEO for multiple Lokmangal websites and digital properties

Develop and execute comprehensive SEO strategies

Conduct keyword research, including Marathi, English and regional search queries

Build SEO-friendly website content, landing pages, topic clusters and FAQs

Identify new Lokmangal-related information that should be published online

Continuously expand website content around institutions, initiatives, programs, events, education, agriculture, finance and social work

Improve internal linking and website architecture

Develop high-quality and relevant backlink strategies

Handle technical SEO, indexing, crawlability, sitemap, robots.txt, canonicalisation, schema and Core Web Vitals

Optimise content for Google Search, Local Search, AEO and emerging AI/GEO search

Work on entity SEO and help search engines/AI systems better understand Lokmangal entities and their relationships

Manage Local SEO and Google Business Profile optimisation

Monitor Google Search Console, GA4, Ahrefs/SEMrush and other SEO tools

Track rankings, organic traffic, indexing, backlinks and content performance

Coordinate with writers, developers and the creative team to implement SEO requirements

Has 2–5+ years of practical SEO experience

Has strong Technical SEO + Content SEO knowledge

Understands keyword research and search intent

Has experience with internal linking and backlink building

Understands AEO, GEO and AI-driven search

Can independently conduct website SEO audits

Is comfortable working with WordPress/CMS

Has experience with Google Search Console and GA4

Has worked with tools such as Ahrefs, SEMrush, Screaming Frog, Google Trends and Keyword Planner

Can think beyond individual keywords and build topical authority

The Kind of Person We Want

We need someone who doesn't wait for:

“Give me 5 keywords and 10 blogs.”

You should be able to look at the Lokmangal ecosystem and ask:

What are people searching for?

What information is missing?

What pages should exist?

What Marathi searches can we target?

How should the websites be connected?

What can we publish consistently?

How do we build authority around these entities?