Content Writer

Tripshelf; New Delhi; On-site; INR 400,000 - 500,000; Full time

Job summary

Tripshelf is seeking a dynamic Content & Social Media Manager to lead blog and social channels from its Delhi-based office. You will craft content strategies to drive user acquisition, engagement, trust and awareness, and collaborate with marketing and design teams to publish daily updates.

Responsibilities include drafting and editing blog posts, executing partnerships with travel blogs, developing a monthly content calendar, and researching the target audience to tailor content.

Qualifications

• 2–5 years of experience managing a blog and social media for a consumer-facing product.
• Experience in writing for a travel company is a big plus.
• Strong marketing communication to generate consumer engagement.
• Demonstrated creativity and immersion in social media; provide links to profiles.
• Excellent writing, editing and proofreading skills.
• Deep knowledge of platforms like Facebook, Twitter, YouTube, Instagram, Pinterest.

Responsibilities

• Create the content strategy – different types of content to achieve business outcomes (user acquisition, engagement, trust, awareness).
• Draft, edit and upload copy/content for the Tripshelf blog and social channels with daily updates to drive traffic and engagement.
• Execute content partnerships with established blogs and platforms.
• Develop and execute a monthly content calendar for blog and social media.
• Conduct regular research on the target group to tailor content reading interests.
• Collaborate with the Digital Marketing Team and Graphic Designers on a regular basis.
• Build a social, viral, and vibrant community for Tripshelf users and oversee content partnerships and marketing communication strategy.

Skills

Blog management

Social media management

Content writing

Editing

Content strategy

Digital marketing

Job description

Using digital media effectively, act as the company ambassador/evangelist. Play an important role in developing TripShelf’s strategy to reach and attain new customers, stir discussion, maintain blogs and drive traffic to the website and social media platforms.

Job Responsibilities

• Create the content strategy – different types of content to achieve the business outcomes of user acquisition, engagement, trust building and awareness
• Draft, edit and upload copy/content for the Tripshelf blog as well as the social media channels ensuring traffic as well as engagement through daily updates
• Execute content partnerships with other established blogs and platforms
• Develop and execute a monthly content calendar both on the blog and social media
• Conduct regular research on the target group to understand the content they want to read
• Collaborating with the Digital Marketing Team and Graphic Designers on a regular basis
• You will be judged on your ability to build a social, viral and vibrant community for Tripshelf users, links with other platforms, content partnerships and effective marketing communication strategy

Job Requirements

• 2-5 Years of experience in managing a blog and social media activities (preferably for a consumer facing product/service company)
• Experience in writing for a travel company is a BIG PLUS!
• Marketing communication to generate consumer engagement
• Demonstrated creativity and documented immersion in Social Media. (Give links to profiles as examples)
• Strong writing, editing, and proofreading skills
• In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
• Ability to execute projects on time and to work collaboratively in a team environment
• Strong organization skills: self-directed and capable of working effectively in a fast paced environment while juggling multiple social media platforms
• Salary Range – INR 4 - 5 L p.a.
• Work directly with an experienced and highly skilled team
• Opportunity to shape the content strategy of the company