Social Media & Influencer Marketing Specialist

Brightsun Travel; Gurugram District; Sur place; INR 450 000 - 750 000; Plein temps

Résumé du poste

Brightsun Travel is seeking a creative Social Media & Influencer Marketing Specialist to build a vibrant Instagram presence and turn travel inspiration into active audience engagement.

You will plan, create and coordinate content across platforms, including Reels, Stories and posts, while tracking performance and adapting strategies to evolving trends and audience behavior.

Qualifications

• 2–5 years hands-on social media marketing experience.
• Strong practical understanding of Instagram, Reels, Stories and current content trends.
• Experience managing social media accounts and executing content consistently.

Responsabilités

• Plan and execute social media content calendars across Instagram, Facebook and other relevant platforms.
• Create and coordinate engaging Reels, Stories, posts, carousels and short-form videos.
• Stay updated on emerging social media trends, formats, audio, content styles and audience behaviour.
• Identify relevant travel influencers and creators; manage outreach, collaborations, deliverables and follow-ups.
• Coordinate with internal teams for campaign ideas, destination promotions, holiday packages and seasonal content.
• Develop engaging captions, hooks and content concepts that encourage audience interaction.
• Track engagement, reach, views, follower growth and other relevant social media metrics.
• Review content performance and use insights to improve future campaigns.

Connaissances

Instagram

Reels

Stories

Influencer collaborations

Content planning

Audience engagement

Analytics

Communication

Caption writing

Description du poste

About the Role

Brightsun Travel is looking for a creative, trend-aware Social Media & Influencer Marketing Specialist who understands how to build engaging social media presence and turn travel inspiration into audience engagement.

The candidate should have a strong understanding of Instagram, short-form video, content trends and influencer collaborations. This is a hands-on role for someone who can plan, create, coordinate and execute social media contentnot just manage calendars.

Key Responsibilities

• Plan and execute social media content calendars across Instagram, Facebook and other relevant platforms.
• Create and coordinate engaging Reels, Stories, posts, carousels and short-form videos.
• Stay updated on emerging social media trends, formats, audio, content styles and audience behaviour.
• Identify relevant travel influencers and creators; manage outreach, collaborations, deliverables and follow-ups.
• Coordinate with internal teams for campaign ideas, destination promotions, holiday packages and seasonal content.
• Develop engaging captions, hooks and content concepts that encourage audience interaction.
• Track engagement, reach, views, follower growth and other relevant social media metrics.
• Review content performance and use insights to improve future campaigns.

Required Skills & Experience

• 2-5 years of hands-on social media marketing experience.
• Strong practical understanding of Instagram, Reels, Stories and current content trends.
• Experience managing social media accounts and executing content consistently.
• Strong influencer discovery, outreach and collaboration-management skills.
• Good understanding of content planning, audience engagement and social media analytics.
• Strong communication and coordination skills.
• Content writing and caption-writing ability will be an added advantage.

Preferred Experience

• Experience in travel, tourism, hospitality, hotels or holiday packages.
• Experience managing a high-quality Instagram account or working with established creators.