Content Writer

CapitalXB; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

CapitalXB is seeking a Content Writer Associate based in Mumbai to craft blogs, articles, website content, LinkedIn updates, and email campaigns that strengthen our brand and support lead generation. You will focus on fintech topics such as MSME financing, working capital, and business loans.

The ideal candidate has 1–3 years of content writing experience, strong English, solid research skills, and a working knowledge of SEO to translate complex financial concepts into clear, engaging copy.

Qualifications

• 1–3 years of content writing or copywriting experience.
• Strong written English, grammar, and research skills.
• Basic understanding of SEO and digital content marketing.
• Portfolio of writing samples is an advantage.

Responsibilities

• Write blogs, articles, website content, LinkedIn posts, and email campaigns.
• Create content around financial services, MSME financing, business loans, and working capital.
• Conduct research and simplify financial concepts for business audiences.
• Apply SEO best practices and keyword research to optimize content.
• Develop marketing copy for campaigns, landing pages, and promotional materials.
• Maintain consistent brand voice and ensure content accuracy and quality.
• Collaborate with the marketing team to support brand awareness and lead generation.

Skills

Content writing

Copywriting

SEO basics

Research skills

Fintech familiarity

Education

Bachelor's degree in English/Journalism/Mass Communication/Marketing

Tools

WordPress

SEO tools

Job description

CapitalXB is a financial services company providing MSME financing solutions, including supply chain finance, factoring, business loans, and working capital solutions.

Role Overview

We are looking for a Content Writer Associate to create engaging, informative, and high-quality content that strengthens our brand presence and supports marketing and lead-generation initiatives.

Key Responsibilities

• Write blogs, articles, website content, LinkedIn posts, and email campaigns.
• Create content around financial services, MSME financing, business loans, and working capital.
• Conduct research and simplify financial concepts for business audiences.
• Apply SEO best practices and keyword research to optimize content.
• Develop marketing copy for campaigns, landing pages, and promotional materials.
• Maintain consistent brand voice and ensure content accuracy and quality.
• Collaborate with the marketing team to support brand awareness and lead generation.

Requirements

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 1-3 years of experience in content writing or copywriting.
• Strong written English, grammar, and research skills.
• Basic understanding of SEO and digital content marketing.
• Ability to simplify complex topics into clear, engaging content.
• Experience in fintech, NBFC, banking, or B2B content is preferred.
• A portfolio of writing samples is an advantage.

Key Skills

Content Strategy | Blog and Article Writing | Copywriting | SEO | Financial Content Research | B2B Marketing | Social Media Content | Editing and Proofreading | Content Performance Analysis