Sr. Content Marketer - Enterprises

Refyne; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Flexible working hours

Competitive salary

Remote work opportunities

Job summary

Refyne is seeking a skilled Content Writer in Bengaluru, India, with a strong background in finance and technology. This role involves creating compelling content across various formats while analyzing metrics to improve engagement.

The ideal candidate will deliver timely content and collaborate with the team on planning and researching. Flexibility in working hours is offered, along with a competitive salary and additional perks.

Qualifications

• More than 2 years of writing experience in finance, technology, or BFSI sector.
• Familiarity with inbound marketing principles and content types like blogs and e-books.
• Experience with CMS and marketing automation tools.

Responsibilities

• Produce and manage the entire writing process for various content types.
• Analyze metrics of all published content and improve engagement.
• Collaborate on content calendar and ensure alignment with keyword research.

Skills

Content writing

Analytical skills

Communication skills

Team collaboration

Education

Writing experience of more than 2 years

Familiarity with inbound marketing

Tools

WordPress

HubSpot

Google Analytics

Job description

Job Description

We’re looking for a Content Writer who has a strong background in finance, tech, and an interest in fin‑tech, comfortable with analyzing trends based on data. The Content Writer will experiment with communicating a new financial product to a B2B audience, driving meaningful messaging in novel ways. The writer must learn to catch the pulse of prospective customers, understand their needs and position the company strategically in the market. They should have great language skills, ability to write compelling stories and deliver them timely. Excellent communication and presentation skills are crucial coupled with the ability to work in a team, take feedback and improve.

Responsibilities

• A. Write content
  • Produce and take ownership of the entire writing process – research, developing structure, and writing crisp & clear content including blogs, white papers, case studies, brochures, landing pages, emails, press releases, newsletters, presentation slides, etc.
  • Take an active interest in analyzing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns.
  • Work with collaborators to ensure content is localised to regional geographies in India.
• B. Content Calendar
  • Co‑own the content calendar by collaborating actively with the rest of the team; ensure ideas are aligned with keyword research & maintain quarterly lead on content planning.
• C. Research
  • Apprise the team weekly on areas of interest (lending, personal finance, fin‑tech) by reading content from thought leaders, competitors and publishing internal notes.

Qualifications

• Writing experience of more than 2 years in finance, technology or BFSI sector.
• Familiarity with principles of inbound marketing, landing pages, e‑books, blogs & case studies.
• Familiarity with CMS tools like Word Press, marketing automation tools like Hub Spot, and analytics tools like Google Analytics.

Additional Information

• Be part of a founding team with a highly successful track record for building global fin‑tech start‑ups.
• Backed by leading global tech investors & specialists.
• Flexible working hours; we are well equipped to allow our teams to work remotely, whenever they want.
• Competitive salary with other employment perks.
• Become a key member of a team that is building India’s first real‑time, on‑demand salary platform.