Content Writer

New York Engineers; Pune District; Sur place; INR 420 000 - 600 000; Plein temps

Résumé du poste

New York Engineers seeks a Content Writer to produce well-researched, engaging, search-optimized content for a US-focused B2B audience. You will work with marketing, SEO and engineering teams to build organic visibility, authority and inbound inquiries.

Responsibilities include blogs, service pages, case studies and technical content on MEP, architecture and construction topics. You will research industry trends and optimize for SEO, using AI tools while keeping originality and quality intact.

Qualifications

• Strong writing, grammar and storytelling for a tech B2B audience.
• Solid research ability and comfort with technical B2B topics.
• Understanding of SEO content writing and search intent.
• Familiarity with AEO, GEO or AI search optimization is a plus.
• Ability to explain technical concepts clearly without sacrificing accuracy.
• Experience writing for US audiences is preferred.
• Familiarity with SEO tools like SEMrush, Ahrefs or Google Search Console is beneficial.
• Comfort using AI tools for research while staying original and high quality.

Responsabilités

• Write SEO-optimized blogs, articles, service pages, landing pages and website content.
• Develop detailed project case studies in coordination with engineering and project teams.
• Create content on MEP engineering, architecture, construction and related topics.
• Research industry trends, competitors and audience questions before writing.
• Optimize content for SEO and AI/serp visibility.
• Use headings, FAQs, comparisons and tables where relevant.
• Refresh existing content based on performance gaps.
• Produce thought-leadership content with input from subject-matter experts.
• Support LinkedIn and social content and marketing campaigns when needed.
• Maintain content calendars and ensure timely delivery.

Connaissances

Written English

Grammar

Storytelling

Research ability

Tech B2B topics

SEO content writing

Search intent

AEO optimization

GEO optimization

AI optimization

Tech simplification

US audience

SEO tools

AI research tools

Outils

SEMrush

Ahrefs

Google Search Console

Description du poste

Role Overview

We are looking for a Content Writer who can create well-researched, engaging and search-optimized content for a US-focused B2B audience. The role will work closely with the marketing, SEO and engineering teams to build organic visibility, industry authority and qualified inbound enquiries.

Key Responsibilities

• Write SEO-optimized blogs, articles, service pages, landing pages and website content.
• Develop detailed project case studies by coordinating with internal engineering and project teams.
• Create content around MEP engineering, architecture, construction, franchise development and related topics.
• Research industry trends, competitor content, keywords and audience questions before writing.
• Optimize content for SEO, answer-focused search and AI or generative search visibility.
• Use clear headings, FAQs, direct answers, comparisons and tables where relevant.
• Refresh existing website content based on performance and content gaps.
• Create thought-leadership and expert-led content with inputs from internal subject-matter experts.
• Support LinkedIn, social media content and marketing campaigns when required.
• Maintain content calendars and ensure timely delivery.

Skills Required

• Strong written English, grammar and storytelling skills.
• Strong research ability and comfort with technical B2B topics.
• Good understanding of SEO content writing and search intent.
• Familiarity with AEO, GEO or AI search optimization is preferred.
• Ability to simplify technical concepts without losing accuracy.
• Experience writing for US audiences is preferred.
• Familiarity with SEMrush, Ahrefs, Google Search Console or similar tools is a plus.
• Comfort using AI tools for research and productivity while maintaining originality and quality.

What we are looking for:

Someone who understands audience, search intent, problem,

insight, solution and conversion, not someone who writes only around keywords.

Portfolio or work samples are mandatory.