Content Writer

Digital Podes Media; Maharashtra; On-site; INR 350,000 - 650,000; Full time

Job summary

Digital Podes Media is seeking a Content Writer to develop and execute content strategies, write blogs, articles, and social content, and collaborate with designers and marketing teams. The role emphasizes SEO-driven content, platform-specific social posts, and timely delivery across multiple client projects.

The ideal candidate brings 2+ years at a digital marketing agency, strong English writing, and proficiency in CMS platforms like WordPress or Webflow, with knowledge of Hindi and Marathi as

Qualifications

• Minimum 2 years of experience at a digital marketing agency.
• Strong English writing with Hindi/Marathi as an advantage.
• Good understanding of SEO principles and on-page optimization.
• Familiarity with WordPress, Webflow, or similar CMS.
• Experience crafting long-form and short-form content for multiple platforms.

Responsibilities

• Develop and execute content strategies aligned with client objectives and brand voice.
• Create high-quality blogs, articles, website copy, social media captions, ad copy, and scripts.
• Conceptualise platform-specific social content to boost engagement and reach.
• Optimise content for SEO using relevant keywords and search intent.
• Manage content calendars for multiple clients, ensuring timely delivery.
• Research industry trends and audience behavior to inform content.
• Monitor performance and refine strategies based on data.
• Prepare monthly and quarterly content performance reports with actionable insights.
• Collaborate with social media managers, designers, video editors, and other teams.

Skills

Social media content creation

Strong writing skills

SEO basics

CMS proficiency: WordPress/Webflow

Keyword research

Short-form content

Strategic thinking

Research & adaptability

Time & project management

Tools

Ahrefs

SEMrush

Ubersuggest

Job description

If you know how to turn ideas into compelling content that captures attention, sparks engagement, and drives action, we'd love to have you on our team.

At our agency, we believe in building more than just a team; we believe in building people, capabilities, and a culture of growth. We're looking for a Content Writer who is passionate about the craft, takes ownership of their work, and is ready to grow alongside the agency.

We believe that when the agency grows, its people should grow with it. If you're driven by creativity, strategic thinking, and continuous improvement, this could be the right opportunity for you.

Key Responsibilities

• Content Strategy: Develop and execute content strategies aligned with client objectives, target audiences, brand positioning, and market trends.
• Content Creation: Write high-quality long-form and short-form content, including blogs, articles, website copy, social media captions, ad copy, scripts, and other marketing collaterals.
• Social Media Content: Conceptualise and create engaging, platform-specific social media content that strengthens brand presence, drives audience engagement, and supports marketing objectives.
• SEO Optimisation: Create search-optimised content using relevant keywords, SEO best practices, and audience search intent.
• Content Calendar Management: Plan, maintain, and manage content calendars for multiple clients while ensuring consistency, quality, and timely delivery.
• Research and Analysis: Conduct industry-specific research and analyse audience behaviour, competitor activities, and emerging content trends.
• Performance Monitoring: Track content performance metrics, identify opportunities for improvement, and refine content strategies based on insights.
• Reporting: Prepare monthly and quarterly content performance reports with actionable recommendations.
• Cross-Functional Collaboration: Work closely with social media managers, graphic designers, video editors, and other team members to ensure cohesive and effective content execution.

Key Skills and Qualifications

• Experience: Minimum 2 years of relevant experience working with a digital marketing agency.
• Social Media Content Expertise: Must be an ace at social media content creation, with a strong understanding of platform-specific content, audience engagement, trending formats, hooks, storytelling, and content that drives action.
• Exceptional Writing Skills: Strong command of written English, with the ability to adapt tone, style, and messaging to different brands and audiences. Proficiency in Hindi and Marathi will be a strong advantage.
• SEO and Content Optimisation: Good understanding of SEO principles, on-page optimisation, keyword placement, and search intent.
• CMS Proficiency: Familiarity with content management systems such as WordPress, Webflow, or similar platforms.
• Keyword Research: Working knowledge of tools such as Ahrefs, SEMrush, Ubersuggest, or equivalent platforms.
• Short-Form Content Expertise: Strong ability to craft compelling social media captions, hooks, ad copy, reels scripts, and other attention-grabbing content.
• Strategic Thinking: Understanding of broader digital marketing strategies and how content contributes to brand awareness, engagement, lead generation, and conversions.
• Research and Adaptability: Ability to understand diverse industries, conduct independent research, and adapt content to different client requirements.
• Time and Project Management: Ability to prioritise tasks, manage multiple client accounts, and consistently meet deadlines without compromising quality.

We're looking for someone who

• Takes ownership of their work and goes beyond simply following instructions.
• Thinks proactively and brings fresh ideas, creative solutions, and strategic inputs to the table.
• Understands social media deeply and knows the difference…