Content Strategy & Growth Manager

House of Edtech; Bengaluru; On-site; INR 540,000 - 660,000; Full time

Benefits offered by this job

Performance-based pay

Ownership of brands

AI tools access

Career progression

Job summary

House of EdTech is seeking a Content Strategy & Growth Manager to lead organic content expansion across Instagram, YouTube, Facebook, LinkedIn, and emerging platforms. You will build scalable growth plans, coordinate creators, editors, and marketers, and optimize content distribution for measurable impact.

You will own platform analytics, stay ahead of algorithm changes, and drive content-driven business outcomes with AI-enabled workflows and performance tracking.

Qualifications

• 1–4 years of social media management experience.
• Strong understanding of Instagram/YouTube/FB/LinkedIn/X algorithms.
• Excellent communication and coordination skills.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Develop and execute social media strategies across platforms.
• Increase organic reach, followers and engagement.
• Plan content calendars and publishing schedules.
• Analyze performance and identify growth opportunities.
• Coordinate cross-functional content workflows.

Skills

Social media management

Content strategy

Organic growth

Analytics

Cross-functional coordination

Communication

Independent work

Tools

Meta Business Suite

YouTube Studio

LinkedIn Analytics

Google Analytics

Job description

Job Title

Content Strategy & Growth Manager

Company

House of EdTech (Goenka Kachave LLP)

Location

Novel Tech Park, Bengaluru (Work from Office)

Employment Type

Full-time (Personal laptop is mandatory)

Experience

1 to 4 Years

Compensation

Up to 6 LPA (Interview basis) + Performance Variable

Work Structure

10:30 AM to 07:30 PM, 6 days working (Sundays is a weekly off)

About House of EdTech

House of EdTech (Goenka Kachave LLP) is a high-growth, multi-entity EdTech organization focused on delivering large-scale, outcome-driven professional education across high-impact domains, including Artificial Intelligence, Finance, Data, Product Management, and Business Skills.

Founded by Aditya Goenka and Aditya Kachave (IIT Kharagpur alumni), the organization has rapidly emerged as one of India’s most dynamic EdTech groups by combining cutting-edge curriculum, practitioner-led training, and performance-driven execution.

Today, the organization:

• Serves 5M+ learners across India and global markets
• Operates at 450+ crore ARR
• Employs 2,000+ professionals across functions
• Is scaling aggressively across multiple brands and geographies

Role Overview

We're looking for someone who understands that social media is no longer just about posting content—it's about building communities, increasing reach, growing followers, and creating measurable business impact.

You’ll act as the bridge between content creators, copywriters, editors, designers, AI consultants, and marketing teams, ensuring that every content asset is strategically planned, distributed, analyzed, and optimized.

Your primary responsibility will be to steer the entire organic content engine by developing content strategies, managing content distribution, analyzing performance, identifying growth opportunities, and scaling our Instagram, YouTube, Facebook, LinkedIn, and emerging social media platforms.

If you enjoy growing brands organically and love turning content into measurable growth, you’ll fit right in.

Key Responsibilities Social Media Growth

• Develop and execute social media strategies across Instagram, YouTube, Facebook, LinkedIn, X, and emerging platforms.
• Increase organic reach, followers, subscribers, and community engagement.
• Build scalable organic growth strategies.
• Identify platform trends and growth opportunities.
• Stay updated with changing algorithms and emerging formats.

Content Strategy & Distribution

• Own the overall content strategy across all platforms.
• Plan and maintain content calendars and publishing schedules.
• Ensure recorded content is repurposed effectively across multiple platforms.
• Design platform-specific distribution strategies.

Maximize:

• Reach
• Engagement
• Watch Time
• Followers
• Community Growth
• Continuously analyze content performance and refine future strategies.

Cross-functional Content Management

You’ll primarily work as the bridge between:

• Content Creators
• Copywriters
• Video Editors
• Graphic Designers
• AI Consultants
• Marketing Team

Responsibilities include:

• Coordinating publishing timelines.
• Ensuring smooth content flow between departments.
• Giving optimization feedback to editors.
• Maintaining brand consistency.
• Prioritizing content based on campaign goals.

Basic understanding of editing workflows is sufficient to coordinate effectively with editors.

Social Media Analytics

Own platform analytics, including:

• Reach
• Impressions
• Followers
• Watch Time
• Engagement
• Retention
• Audience Behaviour
• Click-through Rate
• Growth Trends

Generate actionable insights that improve future content performance.

AI-first Content Operations

Leverage AI tools for:

• Content Ideation
• Script Planning
• Workflow Automation
• Research
• Performance Analysis
• Productivity

Stay updated with the latest AI tools and platform innovations.

What We’re Looking For Must Have

• 1 to 4 years of experience managing social media accounts.
• Excellent understanding of Instagram, YouTube, Facebook, LinkedIn, and X algorithms.
• Strong content strategy mindset.
• Strong understanding of content distribution.
• Experience growing pages organically.
• Strong analytical thinking.
• Excellent communication skills.
• Ability to coordinate multiple stakeholders simultaneously.
• Strong ownership mindset.
• Ability to work independently in a fast-paced environment.

Nice to Have

• Experience with EdTech.
• Experience with personal branding.
• Experience in creator economy.
• Experience managing YouTube growth.
• Basic understanding of video editing workflows.

AI & Marketing Tools (Working Knowledge Preferred) Social Media

• Meta Business Suite
• YouTube Studio
• LinkedIn Analytics
• Google Analytics

AI Video Creation

• HeyGen
• Runway
• Sora
• Google Veo 3

AI Voice Generation

• ElevenLabs

AI Design & Creative

• Midjourney

Motion Graphics & Video Editing

• Adobe After Effects
• Adobe Premiere Pro
• CapCut (Preferred)

AI Assistants

• ChatGPT
• Claude

Bonus Points For

• Personal social media page, creator profile, or portfolio showcasing original work.
• Experience scaling pages organically from zero or low follower count.
• Prior experience working with EdTech, personal branding, the creator economy, or knowledge businesses.
• Experience managing YouTube growth strategies.
• Exposure to studio productions or creator-led content ecosystems.

Core Success Metrics

You will primarily be evaluated on:

• Growth in Instagram, YouTube, Facebook, and LinkedIn followers
• Increase in Organic Reach
• Engagement Rate
• Watch Time & Retention
• Community Growth
• Content Distribution Efficiency
• Publishing Consistency
• Cross-functional Team Coordination
• Ability to identify trends and convert them into growth
• Platform-wise Content Performance Improvements

What We Care About More Than Your Resume

• Ownership
• Creativity
• Consistency
• Accountability
• Problem-solving mindset
• Curiosity and continuous learning
• Ability to execute with minimal supervision

Degrees don't impress us. Impact does.

What We Offer

• Opportunity to lead social media for one of India's fastest-growing EdTech companies.
• Ownership of high-impact brands reaching millions of learners.
• Access to cutting-edge AI tools and workflows.
• Work alongside creators, AI consultants, editors, and growth marketers.
• Performance-based variable pay with clear career progression.
• A fast-paced environment where experimentation and innovation are encouraged.